Which exhibitors were the “must see” companies at Cartes 2014 this year? As visitors wandered round the exhibition, which stands really stood out for them and where did they say the most engaging conversations were to be found?
Armed with no more than a clipboard, a cup of coffee and a ‘can do’ attitude, our top team of talented pollsters has been camped over at the Parc des Expositions in Paris’ Villepinte this week getting instant reaction as this years’ visitors exited Europe’s most talked about trade show for the payment, ID & mobility industry.
Now, less than 24 hours after the doors close on Cartes 2014, “hey presto”: for your delight and entertainment, we present the Cartes exit poll for 2014.
We asked: “When you planned your Cartes 2014 visit, which company was on top of your must see list before visiting the show today?” Cartes 2014 visitors said:
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We asked: “In terms of visual impact, which company really looked fresh and stood out for you at the show today?” Cartes 2014 said:
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We asked: “Without looking down at any of the literature you’ve come away with today, can you name one of the event’s official sponsors?” Top five responses from most frequent (left) to least frequent (right) were:
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We asked: “In terms of engagement, which company do you think you had the most profitable conversation with?” The top five most popular answers from our respondents were:
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We asked: “Did you download the official Cartes app?”
Yes 39%
No 61%
Freebies, teasers and giveaways: We asked: “What free stuff, if any, stood out for you as you walked around the show?”
Exhibitors opting to wine and dine their prospects were in no short supply at Cartes this year,so it’s no surprise that companies choosing to mix biz with fizz take up the top three spots on our most appreciated freebies chart. Spires’s virtual racer gets a fourth place mention and Yarus takes spot five with its colourful range of branded giveaways with a Russian twist.
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We asked: “Without looking, name one company’s case study, brochure material or other information that you remember putting in your show bag?” The top five most popular answers from our respondents were:
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We asked; “Of all the literature you’ve come away with today, what do you think you’ll be reading on the journey home?” The most popular answers from our respondents were:
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Cartes Daily News
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Cartes Visitor Guide
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Smart Card Alliance materials
One to watch! We asked; “During your show visit, did you see any new business or businesses previously unknown to you that looked interesting?” The top five most popular answers from our respondents were:
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We asked: “When you studied the exhibitor workshop series, which of them held most appeal for you?” The top three most popular answers from our respondents were:
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Mobile has changed your business: Now what?
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Opportunities in the US from changes at the Point of sale
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Payment, Marketplace, Crowdfunding and Collaboration
We asked: “Did you find what you were looking for today?”
