What is copywriting? Copywriting is the art of writing a piece of content that sells your product by convincing prospective customers to take a specific action. A digital marketing copywriter will generally write a piece for a wide audience through emails, social posts and blogs. Most copywriting is done on website pages to help with […]
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Beginner’s guide to SEO – Part 3: Spreadsheet step guide
Beginner’s guide to SEO – Part 3: Spreadsheet step guide This is the final part of the “Beginner’s guide to SEO” series. The series has covered what SEO is and how to use SEO tools like Semrush to obtain and download a list of relevant keywords. In this final part, I’ll show you how to […]
Beginner’s guide to SEO – Part 2: Semrush Keyword research
Beginner’s guide to SEO – Part 2: Semrush Keyword research This second part of the “Beginner’s guide to SEO” series which uncovers what SEO is and how you can use it to optimise your website. In this part, I’ll show you how I used an SEO tool called Semrush to help optimise this very guide […]
Beginner’s guide to SEO – Part 1: What is SEO?
Beginner’s guide to SEO – Part 1: What is SEO? Hello, my name is Ayo and I am the Marketing Project Coordinator for Now Communications. In my first few weeks with the company, I’ve learned about various SEO tools and techniques. This series will teach you about what SEO is and what tools you can […]
4 things to consider Before starting Account Based Marketing
4 things to consider before starting Account Based Marketing In today’s increasingly competitive and disrupted market, more and more businesses are turning to one of the most successful B2B marketing strategies: Account-Based Marketing (ABM). ABM is a collaborative growth strategy that gets marketing and sales teams working together to deliver tailored buying experiences to […]
Why should B2B businesses advertise? Facebook, LinkedIn, and Twitter. What value does each one bring?
B2B marketers know that LinkedIn is the top advertising platform in the industry. We branched out to learn what Twitter and Facebook bring to the table
Why should B2B businesses use Twitter advertising to reinforce core brand messages?
We explore why B2B businesses should use Twitter advertising in conjunction with their primary lead generator.
Become a B2B Facebook advertising superstar in 10 steps
Become a B2B Facebook advertising superstar in 10 steps In many ways, Facebook is still considered a leisure social network for casual after-work activity like connecting with friends, finding interesting news and, of course, checking out the next viral cat video. So Facebook must not suit the B2B market: right? Wrong! According to a 2020 […]
B2B marketing: Let’s #keepitreal in 2021
If you just released a new company white paper, insights or data then that is undoubtedly super important and most welcome, but in the world we live in right now, it’s probably not “the moment we’ve all been waiting for” or “the only thing we need to read this month”. We’ve always thought that marketing […]
Lockdown lifesavers: four positives to pick you up this week
It’s pretty hard to see the positives in weeks like this. We’re bracing ourselves for what looks like the most stringent lockdown so far and even the most resilient of us are dog tired with all the “bouncing back” the new “work-from-home” normal demands. So it’s OK to feel fed-up. It’s OK to be despondent, and […]
Are you winning new business post lockdown?
How do you keep the new biz pipeline moving when all your expos and trade shows are cancelled? We’re almost six months post lockdown and it’s pretty clear that everyone is more or less adjusted to the new normal. Aside from working from home, the biggest change B2B marketing people have noticed is the lack […]
eLearning companies in mainland Europe are back in business, and business is looking quite good.
Lots of our clients in the eLearning, HR, and L&D industries are pretty nervous at the moment. As organisations cut back on spending, many companies are wondering if they can survive the current Covid-19 pandemic. And if they think they can survive, then they’re certainly wondering what they should do now to plan for whatever’s […]
We’re the creative media business of the year
Brad Pitt, Joaquin Phoenix and Renee Zellweger: you can keep your Oscars! This weekend, down at London’s Twickenham Stadium the bright folks from West London Business named us Creative Media Business of the Year. Why us? Well from what we heard at the after-party, bagging the Creative Media Business of the Year award came down to […]
How to re-energize your jetlagged workforce
We‘ve all enjoyed the bank holiday weekend and the heatwave passing through the UK, but now how do you get your workforce back into work mode? After the alarm clock has been switched off for a few days it can be hard to get back in the zone. Get your workforce thinking it’s business as usual, using our handy tips.
This AdWords tactic is sure to increase the exposure of your online ads BUT at what cost?
Appearing on the first page of your potential client’s Google search is crucial for any marketing department. So should you be adopting underhanded tactics to get more eyeballs on your site?
10 key marketing phrases to wrap your noggin around
Hi there, I’m Tommy the intern at Now|Comms. I’ve been here for a week now and I’ve uncovered so many useful and interesting new things.
Most exhibitors at Festival of Work aren’t doing the clever marketing stuff
Over 300 companies are exhibiting at Festival of Work this week, but only two of them are using UTM tracking
Thames Barrier Bridge Website
We’ve enjoyed building a simple one-page website for the exciting concept of a beautiful pedestrian and cycle Thames Barrier Bridge.
Here at Now|Comms we say we deliver evidential marketing, here’s why.
Hans Rosling’s bestseller Factfulness gives us ten reasons we are wrong about the world.
Is audio marketing replacing written and visual content marketing?
Are you a good listener? A lot of people seem to be, as the audio industry has seen sales steadily rise in recent years. Audiobooks and podcasts have witnessed a 21.5% growth from 2016 to 2018.
Do all businesses need brand guidelines? Three things you should know.
Even if you are a start-up or an SME, developing a set of brand guidelines doesn’t restrict your choices. It actually gives your creative team the freedom to develop projects based on your brand’s identity.
The Learning Technologies Exhibition 2019 Showcased Some of the Latest Advancements in Gamification
Gamification wasn’t hard to come by at the Learning Technologies exhibition this year. Everywhere you turned there was an exciting game that lured attendees to exhibitors’ stands. Different forms of gamification were on full display. Leo set up a train game simulation for attendees. Unicorn drew in crowds with their QuizCom product where attendees took the unicorn-themed […]
Why we mothballed the Learning Technologies exit poll
The Learning Technologies exit poll quickly became one of our most popular campaigns, so why did we can it? We’ve had lots of people asking where the Learning Technologies Exit Poll is again this year. For eight years (until the 2018 show), we questioned LT’s visitors as they left the building, crunched all the numbers […]
Trustech 2017: Don’t throw all those hard won leads away.
Now Communication’s passion for helping customers market themselves better sent us along to Trustech 2017, one of the leading trade shows in the Security and ID sector.
What a great 2016; see you in 2017
Thanks to everybody who helped make 2016 a great year for business. We’re pretty proud of our numbers!
Served web pages to 1,500,000 people (approx 5,000,000 page views).
Sold over £1.8 million on our eCommerce websites.
Helped over 50 Police orphans gain easier access to financial help.
Taught over 50 school children to code.
The new expanded Now Comms team are looking forward to working with you in 2017.
3 things you have to learn after a week on work experience at NowComms.
You have to know these three important things if you want a career in B2B marketing
Before Scrum: A Project Padawan’s story
This isn’t my first rodeo. I’ve run things. I’ve produced media projects and websites, and I’ve led creative teams. I’ve managed actors and writers, cinematographers and editors, executive assistants and publicists. I’ve delivered big projects. And all of it flying by the seat of my pants. So now it’s time to get better at this. […]
Have you got your game face on yet for IGSS 2015?
3,500 delegates, 120 exhibiting companies and no less than eight different conference programmes. That’s the iGaming Supershow in one sentence. So how do you get cut through amongst all that lot and ensure that your company’s brand, products and services resonate beyond the 30-second pitch your sales teams have mastered? Well, we’ve been talking to […]