What We're Thinking

Quiet Please! How do sponsors ever make a racket in a tennis tournament that bans branding?

Posted on July 1, 2019July 2, 2019 by Ken Ross

Whether it’s the FA Cup or Formula 1, watching archive footage of almost any major sporting event brings one thing to the fore for people like us: The impact of sponsorship and marketing has transformed the game… except that is, down at SW19. While logos and branding have popped up on the shirts, the turf, […]

Why “Fit” is so critical when choosing a B2B marketing agency

Posted on April 10, 2018November 19, 2020 by Ken Ross

Having worked agency and client-side during my marketing career, I’ve seen a wide variety of briefs for agencies ranging from Financial PR and Annual Report provision through to consumer facing web design and exhibition stand builds. Yet despite the diversity of the projects – in terms of budgets, deliverables and the profiles of client organisations, […]

Is your marketing department redundant?

Posted on March 11, 2018January 11, 2019 by Ken Ross

Isn’t it exciting when all the rules change every day and no one’s really sure about what they should be doing anymore? We’ve noticed this in the B2B marketing we do recently. Maybe it’s not happening everywhere, but we’re pretty glad it’s happening on our patch. The defining lines between product development, B2B marketing and […]

5 and a half things to try after you’ve exhausted all your list blogging options

Posted on October 3, 2017July 11, 2019 by Ken Ross

We’ve been addicted to lists ever since Moses published the “Top 10 things thou shalt or shalt not do” post, and for busy copywriters on multiple deadlines, they’ve been a Godsend ever since. Lists posts, or “listicles”, are the bloggers’ get out of jail card. They work because they promise something really specific in the headline: […]

What can the Oscars awards teach us about winning business awards?

Posted on February 22, 2017March 24, 2022 by Ken Ross

What can the Oscars awards teach us about winning business awards? Benedict Cummberbatch, Nichole Kidman and Will Smith might make the business of award winning look easy, but as the marketers amongst us know too well, the media machines behind the big studios they work for have been beavering away for months to make sure […]

ICE 2017: 5 takeaways for trade show success

Posted on October 21, 2016January 11, 2019 by Ken Ross

It’s just four months away and it’s the biggest gaming and gambling expo on the planet, so if your marketing game plan for ICE Totally Gaming 2017 is not underway yet, it’s time to get started. Specially created for B2B sports marketers keen to maximise ROI on the trade shows they attend, our 5 takeaways for […]

B2B sports marketing just got more competitive

Posted on September 1, 2016January 11, 2019 by Ken Ross

New people. New goals. New start. Here at Now HQ we’ve kicked-off the new season with some impressive new signings. First up there’s new summer transfer signing Jack Jones. He’s the creative player we’ve been looking for to make sure the B2B products and services we promote in the 2016/17 season are delivered with all […]

Can you replace bad sales people with great marketing?

Posted on June 29, 2016September 7, 2017 by Ken Ross

This week, as we were deep in the midst of one of these sparkly presentations that B2B marketers tend to do for large clients, one particularly hard nosed business person in our audience piped up with an idea: “Couldn’t all of this marketing automation, analytics driven, demand generation stuff actually help us single out bad […]

Scrumdiddlyumptious – Post Easter Scrum Retrospective

Posted on March 29, 2016September 6, 2017 by Caroline Sangster

That’s what you get when you combine ScrumMaster certification with Easter. I am now a Certified ScrumMaster. This achievement involved attending the two day course, absorbing a massive amount of well delivered theory, actively demonstrating Scrum method within teams, and passing a multiple choice exam when I got home (although I did have 60 days […]

Winning Without Spinning: Why it’s always B2B Award Season with #NoFluff marketing

Posted on February 26, 2016September 6, 2017 by Caroline Sangster

It is finally Leo’s moment. One of the internet’s best loved memes reached peak velocity this week. With five nominations and no wins, Leo DiCaprio was the world’s most celebrated Oscar underdog. With an epic and varied catalogue of work behind him, some said it was only a matter of time – this sixth nomination for his role in a Best […]

ICE Totally Gaming exit poll 2016

Posted on February 8, 2016September 7, 2017 by Ken Ross

All bets are off. After three days of polling followed by one through-the-night count, our ICE Totally Gaming Exit Poll has come up with the big winners, movers and shakers exhibiting at last week’s big show. Was your company the one that most visitors remembered as they left the cosy comfort of London’s Excel? Did your […]

Is Net Promoter Score any good?

Posted on July 17, 2015January 11, 2019 by Ken Ross

Anyone who knows us knows that we’re pretty analytical here at Now Comms. We think that B2B marketing needs to be evidential if it’s ever going to support really effective lead nurturing campaigns. This reputation for data based decision making means we’re often asked about the Net Promoter Score System. Usually the discussion goes along […]

Have you got your game face on yet for IGSS 2015?

Posted on June 8, 2015September 7, 2017 by Ken Ross

3,500 delegates, 120 exhibiting companies and no less than eight different conference programmes. That’s the iGaming Supershow in one sentence. So how do you get cut through amongst all that lot and ensure that your company’s brand, products and services resonate beyond the 30-second pitch your sales teams have mastered? Well, we’ve been talking to […]

What marketers can learn from the Football League

Posted on May 7, 2015January 11, 2019 by Ken Ross

Well, that’s another Football League season all but over with. There’s been some notable teams exceeding expectations (Bournemouth, Burton), a fair few underachievers (Fulham, Wigan, Tranmere) and an awful lot of teams being, well, just average. As a bunch of Brentford and Bristol City fans, here at Now Towers we’re all congratulating ourselves on a […]

Digital bastards like Kayvon Beykpour make our blood boil

Posted on March 27, 2015January 11, 2019 by Caroline Sangster

Digital bastards like Kayvon Beykpour make your blood boil don’t they? He sells his first start-up to learning business Blackboard for $4 mil before he’s even 21 and now, at the tender age of 27, he’s just banked $120 mil from Twitter for his latest brainwave Periscope, which he describes as being “like a mobile teleportation […]

Easy squeezy: how to get more from your B2B marketing budget

Posted on March 10, 2015January 11, 2019 by Caroline Sangster

There’s no shortage of statistical evidence to help out the B2B marketer who decides that now is the right time to pitch the board for a budget increase, and certainly many of the arguments we’ve read are incredibly well made (In their book “Sexy Little Numbers”, Dimitri Maex & Paul B. Brown make the strongest case […]

Our blazingly simple backlinking strategy

Posted on March 1, 2015September 7, 2017 by Ken Ross

Backlinking is probably the most important tool in the SEO toolbox these days. Sure, optimising everything you publish on your own site helps you get found, but having other quality sites link to yours: well that’s what Google really loves. These days Google’s algorithm is clever enough to sniff out sites using cheap SEO tactics […]

ICE 2016 – 5 takeaways for trade show success

Posted on February 16, 2015January 11, 2019 by Ken Ross

The ICE 2016 Totally Gaming show was an eye opener for a number of reasons, but aside from the promo girls, the green Lamborghinis and the flashing neon lights, there were more pertinent insights to be gained by B2B marketers at the show. Specially created for B2B sports marketers keen to maximise ROI on the […]

Game changing: Why we think sports and technology are a winning match-up

Posted on January 23, 2015January 11, 2019 by Ken Ross

We’re all pretty sports focused here at Now Towers: This year, members of the team have signed up to do the Tower 42 run, the Etape du Tour and the Nice Half Marathon (Ken even has a Blue Peter badge for rock climbing!) and we also love our technology. What really excites us though is […]

ICE Totally Gaming Show panic button

Posted on January 19, 2015September 7, 2017 by Ken Ross

Starting to panic about all the marketing stuff you’ve still got to do for the ICE Totally Gaming Show this February? Relax, we’ve got it covered. For the days remaining before the big show gets under way, we’re lifting the hood on the Now marcomms machine and offering exclusive access to the tried and tested […]

Is it OK to blow the whistle on your competitors?

Posted on September 11, 2014September 6, 2017 by Caroline Sangster

Last year, 70,000 users of international phone cards were left out in the cold when one major SIM card supplier allegedly went bust without warning. The new Wembley stadium houses some of the most advanced ticketing and security systems in the world – but according to some of the major players in the sports business, […]

Free newswires: The good, the bad and the ugly

Posted on May 12, 2014January 11, 2019 by Caroline Sangster

The constantly growing crop of free newswires springing up across the web is raising more questions than answers for many of the B2B marketing folks we talk to these days: “Do these sites work?”, “What’s the catch?”, “Should I bother using them and, if so, then which ones are worth the effort?” are amongst the […]

Getting started with Google Adwords

Posted on October 4, 2012September 7, 2017 by Ken Ross

This week we look at the advertising phenomena that’s captured over 80 percent of the Pay Per Click market and pinpoint the AdWords’ pitfalls that are driving B2B marketers to seek professional guidance. “Google AdWords can be dangerous in its simplicity” Callum Bridgeford is director at online health and wellness business Energise For Life. Typical […]

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Overview

Refocus your brand’s messages, benefits and advantages to ensure they address the new problems faced by today’s potential customers, right at their moment of need.

Nurture new leads down the sales funnel with emails customers actually find useful. Send customers relevant information based on the priority pages they visit on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.

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When compared to a full-fledged website, a landing page is just one page with a very specific purpose: getting visitors to click through to your desired outcome. Good landing pages increase your chances of success when they are done correctly.

Blog writing is one of the most effective ways of communicating information to large numbers of people.

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The brand and messaging refresh hack

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The lead magnet micro-site hack

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The landing page promo hack

The mighty blog month hack

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Web design strategy for marketing managers who think websites should change as fast as their business.

Content production for marketers who know that big ideas get off the ground faster when they start small.

Social media, search and email marketing campaigns driven by data, managed by experts.

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“This is the creative team we trust to deliver the compelling content that makes us really distinctive in today’s competitive landscape”

Estelle Milosavljevic, Crossknowledge