SportsBiz Archives - B2B marketing agency for technology sector | London | Now

What We're Thinking

5 and a half things to try after you’ve exhausted all your list blogging options

We’ve been addicted to lists ever since Moses published the “Top 10 things thou shalt or shalt not do” post, and for busy copywriters on multiple deadlines, they’ve been a Godsend ever since. Lists posts, or “listicles”, are the bloggers’ get out of jail card. They work because they promise something really specific in the headline: […]

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Winning Without Spinning: Why it’s always B2B Award Season with #NoFluff marketing

It is finally Leo’s moment. One of the internet’s best loved memes reached peak velocity this week. With five nominations and no wins, Leo DiCaprio was the world’s most celebrated Oscar underdog. With an epic and varied catalogue of work behind him, some said it was only a matter of time – this sixth nomination for his role in a Best […]

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Is Net Promoter Score any good?

Anyone who knows us knows that we’re pretty analytical here at Now Comms. We think that B2B marketing needs to be evidential if it’s ever going to support really effective lead nurturing campaigns. This reputation for data based decision making means we’re often asked about the Net Promoter Score System. Usually the discussion goes along […]

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Getting started with Google Adwords

This week we look at the advertising phenomena that’s captured over 80 percent of the Pay Per Click market and pinpoint the AdWords’ pitfalls that are driving B2B marketers to seek professional guidance. “Google AdWords can be dangerous in its simplicity” Callum Bridgeford is director at online health and wellness business Energise For Life. Typical […]

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“This is the creative team we trust to deliver the compelling content that makes us really distinctive in today’s competitive landscape”

 

Estelle Milosavljevic, Crossknowledge