What We're Thinking

Don’t buy a WordPress theme until you’ve read this

Posted on May 2, 2017September 6, 2017 by Ken Ross

We feel that prebuilt WordPress themes are what gives WordPress a bad name; with me-too identikit websites, user-unfriendly features like carousels and out-of-date components creating security vulnerabilities that the entire business has to carry the can for.

Agile marketing for B2B start-ups & SMEs

Posted on November 30, 2011October 27, 2021 by Ken Ross

The B2B start-ups and SMEs we work with almost always have agile in their DNA, so our agile approach is something they love. Why? Well we reckon it’s because of agile marketing: Delivers fast: Most start-ups and SMEs are eager to get their great new ideas out to potential customers. They want websites, campaigns, content […]

Trade show traffic booster

Posted on October 31, 2011January 11, 2019 by Ken Ross

At your next event or tradeshow, make sure your sales people are scheduled to meet the right prospects, right through the day. Now’s lead generation module promises to boost the quality and the quantity of potential customers attending your stand. We start by looking at whatever prospect data you have – it may need cleaned […]

Google adwords management

Posted on October 31, 2011September 6, 2017 by Ken Ross

You read the spin, researched the data and received the free online Google Adwords voucher to help you get started. Heck you may even have opened up an account and launched a campaign or two. Then what happened?… It’s OK we know the rest. There’s no single, 12-step plan to make Google AdWords work well […]

Outbound marketing & database management

Posted on October 31, 2011January 11, 2019 by Ken Ross

“Prospect database? We’ve got one! Regular newsletter? We send one out very month like clockwork! Does all this effort generate leads?…ermmm?” How much email have you received so far today? More importantly, how much of it did you read and why? Permission based marketing isn’t rocket science. It’s just a little scary! After all, who […]

Relevance marketing

Posted on October 30, 2011January 11, 2019 by Ken Ross

We know your browser’s pop-up blocker is on, your spam filter’s running, you almost never tick the box that says “we occasionally like to inform valued customers of new products or services” and you’ll fast forward the ads this evening when you’re watching last night’s telly on Sky+. We didn’t need to recruit Derren Brown […]

Popular Services

Overview

Refocus your brand’s messages, benefits and advantages to ensure they address the new problems faced by today’s potential customers, right at their moment of need.

Nurture new leads down the sales funnel with emails customers actually find useful. Send customers relevant information based on the priority pages they visit on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.

B2B sales can be long and cumbersome. Traditional social marketing can take weeks or months to deliver a steady flow of quality leads sales teams can work with. Our social selling accelerator fast tracks the social selling.

Social media allows businesses to connect and interact with potential customers on many different platforms, across the internet.

A micro-site is a usually temporary asset that acts as a sub-site and is focused on a single campaign. It can either be an individual homepage or a small collection of webpages. The micro-site will have its own unique content and usually exists on its own domain.

The best stories in the world don’t amount to a hill of beans if your key prospects can’t find them. This hack programme bundles SEO research, keyword analysis and meta insights to ensure your blogs, products and offers get found when new customers are searching.

We make sure your products and services get right in front of new customers quickly, by setting up or refreshing your Google ads accounts and doing all it takes to make a new campaign live.

When compared to a full-fledged website, a landing page is just one page with a very specific purpose: getting visitors to click through to your desired outcome. Good landing pages increase your chances of success when they are done correctly.

Blog writing is one of the most effective ways of communicating information to large numbers of people.

Products

The brand and messaging refresh hack

Marketing automation setup

Social selling accelerator for Account Based Marketing

Social marketing starter

The lead magnet micro-site hack

The SEO makeover hack

The Google Ads starter (or reboot)

The landing page promo hack

The mighty blog month hack

Our agile marketing stack

Overview

Web design strategy for marketing managers who think websites should change as fast as their business.

Content production for marketers who know that big ideas get off the ground faster when they start small.

Social media, search and email marketing campaigns driven by data, managed by experts.

Brand identity design is more than just choosing a logo and a catchy strapline.

Co-work with our agile digital marketing experts to get the ongoing support, data and insights you need to deliver results-based agile marketing programmes.

Products

Agile Web design

Agile Content Creation

Agile Campaigns

Agile Branding

Agile Team

What We're Thinking

Legendary on the L&D marketer’s landscape

Fiona Tully, Sift Media