What We're Thinking

Don’t rush into paid ads! Boost your organic reach on LinkedIn first

Posted on August 13, 2020June 16, 2022 by Diana Stanislavova

Don’t rush into paid ads! Boost your organic reach on LinkedIn first Last time, we launched the first blog entry in the Social Savvy B2B series on how social-savvy B2B businesses should leverage social media networks to flourish. This time, we’ll examine organic reach opportunities on LinkedIn before looking at how to create paid ads […]

B2B businesses: accelerate your sales cycle with social selling

Posted on August 11, 2020June 16, 2022 by Diana Stanislavova

B2B businesses: accelerate your sales cycle with social selling If you’re trying to keep sales numbers up for your B2B business: listen up. With face-to-face networking opportunities declining, we need to sit down and rethink our sales strategies to answer that all-important question: What is the best way of securing quality leads online to rival […]

What B2B tech companies should do on LinkedIn, Facebook, and Twitter and why

Posted on July 23, 2020June 16, 2022 by Diana Stanislavova

What B2B tech companies should do on LinkedIn, Facebook, and Twitter and why In the B2B marketing world, LinkedIn is almost the must-have priority for top-of-the-funnel (education-driven) leads because that’s where businesses connect with other businesses. But, in 2021, is LinkedIn really still king? According to Statista’s 2020 report, a whopping 46% of B2B marketers […]

What’s Step Two of One Step Marketing?

Posted on July 2, 2020October 12, 2020 by Hugo Thomas

For all the businesses that have taken their first step to pivoting into the world of digital selling: what comes next?

Why do so many marketing directors green light tosh?

Posted on April 26, 2022April 27, 2022 by Ken Ross

Sometimes marketers can be their own worst enemies don’t you think? Too often, it feels like all we produce is just cheap smoke and mirrors baloney that over promises and under delivers. As marketers, we’re as guilty as anyone here. We know it’s tosh, our clients know it’s tosh, and when no one cares enough […]

Small business marketing:
Why do so many SMEs think word-of-mouth isn’t marketing?

Posted on May 30, 2018September 21, 2021 by Ken Ross

We’re a B2B marketing agency based in Chiswick. We’re in one of these trendy workspace buildings where lots of SME’s and start-ups live. We’re all highly proactive social types, so we get talking with the neighbours quite a bit. Since we’re a B2B marketing company, many of these chats get onto the topic of marketing […]

Before Scrum: A Project Padawan’s story

Posted on March 18, 2016September 6, 2017 by Caroline Sangster

This isn’t my first rodeo. I’ve run things. I’ve produced media projects and websites, and I’ve led creative teams. I’ve managed actors and writers, cinematographers and editors, executive assistants and publicists. I’ve delivered big projects. And all of it flying by the seat of my pants. So now it’s time to get better at this. […]

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Overview

Refocus your brand’s messages, benefits and advantages to ensure they address the new problems faced by today’s potential customers, right at their moment of need.

Nurture new leads down the sales funnel with emails customers actually find useful. Send customers relevant information based on the priority pages they visit on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.

B2B sales can be long and cumbersome. Traditional social marketing can take weeks or months to deliver a steady flow of quality leads sales teams can work with. Our social selling accelerator fast tracks the social selling.

Social media allows businesses to connect and interact with potential customers on many different platforms, across the internet.

A micro-site is a usually temporary asset that acts as a sub-site and is focused on a single campaign. It can either be an individual homepage or a small collection of webpages. The micro-site will have its own unique content and usually exists on its own domain.

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We make sure your products and services get right in front of new customers quickly, by setting up or refreshing your Google ads accounts and doing all it takes to make a new campaign live.

When compared to a full-fledged website, a landing page is just one page with a very specific purpose: getting visitors to click through to your desired outcome. Good landing pages increase your chances of success when they are done correctly.

Blog writing is one of the most effective ways of communicating information to large numbers of people.

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The brand and messaging refresh hack

Marketing automation setup

Social selling accelerator for Account Based Marketing

Social marketing starter

The lead magnet micro-site hack

The SEO makeover hack

The Google Ads starter (or reboot)

The landing page promo hack

The mighty blog month hack

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Overview

Web design strategy for marketing managers who think websites should change as fast as their business.

Content production for marketers who know that big ideas get off the ground faster when they start small.

Social media, search and email marketing campaigns driven by data, managed by experts.

Brand identity design is more than just choosing a logo and a catchy strapline.

Co-work with our agile digital marketing experts to get the ongoing support, data and insights you need to deliver results-based agile marketing programmes.

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Agile Web design

Agile Content Creation

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The Now Communications team are awesome, they have a complete knowledge of the competitive landscape, which makes them unbeatable.

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