What We're Thinking

Everything about the digital ID & cybersecurity business has changed…except marketing

Posted on April 29, 0022June 20, 2022 by Ken Ross

It’s pretty stressy being a B2B marketing agency in the digital identity industry.

Why “Fit” is so critical when choosing a B2B marketing agency

Posted on April 10, 2018November 19, 2020 by Ken Ross

Having worked agency and client-side during my marketing career, I’ve seen a wide variety of briefs for agencies ranging from Financial PR and Annual Report provision through to consumer facing web design and exhibition stand builds. Yet despite the diversity of the projects – in terms of budgets, deliverables and the profiles of client organisations, […]

Is your marketing department redundant?

Posted on March 11, 2018January 11, 2019 by Ken Ross

Isn’t it exciting when all the rules change every day and no one’s really sure about what they should be doing anymore? We’ve noticed this in the B2B marketing we do recently. Maybe it’s not happening everywhere, but we’re pretty glad it’s happening on our patch. The defining lines between product development, B2B marketing and […]

5 and a half things to try after you’ve exhausted all your list blogging options

Posted on October 3, 2017July 11, 2019 by Ken Ross

We’ve been addicted to lists ever since Moses published the “Top 10 things thou shalt or shalt not do” post, and for busy copywriters on multiple deadlines, they’ve been a Godsend ever since. Lists posts, or “listicles”, are the bloggers’ get out of jail card. They work because they promise something really specific in the headline: […]

What can the Oscars awards teach us about winning business awards?

Posted on February 22, 2017March 24, 2022 by Ken Ross

What can the Oscars awards teach us about winning business awards? Benedict Cummberbatch, Nichole Kidman and Will Smith might make the business of award winning look easy, but as the marketers amongst us know too well, the media machines behind the big studios they work for have been beavering away for months to make sure […]

100 best websites in Security & ID (the special Trustech edition)

Posted on December 1, 2016July 9, 2018 by Ken Ross

Scouting the halls of #Trustech last year we couldn’t help but notice the sparse, barren area where you might expect a big shiny Gemalto stand to be. Whether it was a logistics screw up or a strategic decision to go basic we don’t know, but the scene got us wondering. In a world where senior decision […]

Why is Uber promoting services that don’t work?

Posted on October 21, 2016September 7, 2017 by Ken Ross

Last month Uber generated world-scale, earth shattering publicity by putting driverless cars on the road in downtown Pittsburgh. They don’t work. They can’t even do a right turn at a junction. Uber passengers using these cars find themselves Uber Pooling. There’s a human driver at the front who takes the wheel every time the car’s […]

Can you replace bad sales people with great marketing?

Posted on June 29, 2016September 7, 2017 by Ken Ross

This week, as we were deep in the midst of one of these sparkly presentations that B2B marketers tend to do for large clients, one particularly hard nosed business person in our audience piped up with an idea: “Couldn’t all of this marketing automation, analytics driven, demand generation stuff actually help us single out bad […]

The relationship between sales & marketing needs to change

Posted on June 22, 2016December 19, 2018 by Ken Ross

Marketing Automation’s role is to navigate prospects through the sales pipeline and pass well qualified, high definition leads over to the sales team, but you can’t just bolt sophisticated web based demand generation tactics onto the existing sales process and expect things to work. The relationship between sales and marketing needs to change. Change 1 […]

Will’s Website Wisdom: Shakey’s top 5 tips list for B2B marketers

Posted on April 22, 2016January 7, 2019 by Ken Ross

“What a piece of work is a website” – William Shakespeare Act 1 Scene 1: We’re slap bang in the middle of a client meeting earlier this month when the business development expert in the room starts quoting Shakespeare. He’s not trying to show off and go all Patrick Stewart on us, it’s just that […]

Scrumdiddlyumptious – Post Easter Scrum Retrospective

Posted on March 29, 2016September 6, 2017 by Caroline Sangster

That’s what you get when you combine ScrumMaster certification with Easter. I am now a Certified ScrumMaster. This achievement involved attending the two day course, absorbing a massive amount of well delivered theory, actively demonstrating Scrum method within teams, and passing a multiple choice exam when I got home (although I did have 60 days […]

Winning Without Spinning: Why it’s always B2B Award Season with #NoFluff marketing

Posted on February 26, 2016September 6, 2017 by Caroline Sangster

It is finally Leo’s moment. One of the internet’s best loved memes reached peak velocity this week. With five nominations and no wins, Leo DiCaprio was the world’s most celebrated Oscar underdog. With an epic and varied catalogue of work behind him, some said it was only a matter of time – this sixth nomination for his role in a Best […]

SecureIdentity Beta Launch

Posted on December 14, 2015September 7, 2017 by Ken Ross

SecureIdentity by Morpho Launch! SecureIdentity, the new government verification service is coming soon… In the meantime, be sure to check out our helpful FAQs to guide you through the changes coming on our website. This is brought to you by Morpho, the world leader in government ID. The SecureIdentity service is secure, easy to use and […]

Cartes Secure Connexions marketing support pack: coming soon

Posted on October 20, 2015January 11, 2019 by Ken Ross

Starting to panic about all the marketing stuff you’ve still got to do for the Cartes Secure Connexions Expo? Relax: We’ve got it covered. Our special trade show marketing pack for Cartes exhibitors officially launches next week, but your opportunity to see what’s on offer starts today. The products and services below are the best sellers […]

Is Net Promoter Score any good?

Posted on July 17, 2015January 11, 2019 by Ken Ross

Anyone who knows us knows that we’re pretty analytical here at Now Comms. We think that B2B marketing needs to be evidential if it’s ever going to support really effective lead nurturing campaigns. This reputation for data based decision making means we’re often asked about the Net Promoter Score System. Usually the discussion goes along […]

Digital bastards like Kayvon Beykpour make our blood boil

Posted on March 27, 2015January 11, 2019 by Caroline Sangster

Digital bastards like Kayvon Beykpour make your blood boil don’t they? He sells his first start-up to learning business Blackboard for $4 mil before he’s even 21 and now, at the tender age of 27, he’s just banked $120 mil from Twitter for his latest brainwave Periscope, which he describes as being “like a mobile teleportation […]

Easy squeezy: how to get more from your B2B marketing budget

Posted on March 10, 2015January 11, 2019 by Caroline Sangster

There’s no shortage of statistical evidence to help out the B2B marketer who decides that now is the right time to pitch the board for a budget increase, and certainly many of the arguments we’ve read are incredibly well made (In their book “Sexy Little Numbers”, Dimitri Maex & Paul B. Brown make the strongest case […]

Our blazingly simple backlinking strategy

Posted on March 1, 2015September 7, 2017 by Ken Ross

Backlinking is probably the most important tool in the SEO toolbox these days. Sure, optimising everything you publish on your own site helps you get found, but having other quality sites link to yours: well that’s what Google really loves. These days Google’s algorithm is clever enough to sniff out sites using cheap SEO tactics […]

Britain’s specialist B2B marketing agency for digital security & ID sector is back in the game

Posted on October 25, 2014January 11, 2019 by Ken Ross

Ever wondered what happened to that specialist B2B marketing agency for digital security & ID sector? The one you’d always see around the big industry trade shows like Biometrics, Trustech, SIMalliance or SDW? You remember them right? They were the ones bright enough to get national attention for your digital security & ID news stories […]

Is it OK to blow the whistle on your competitors?

Posted on September 11, 2014September 6, 2017 by Caroline Sangster

Last year, 70,000 users of international phone cards were left out in the cold when one major SIM card supplier allegedly went bust without warning. The new Wembley stadium houses some of the most advanced ticketing and security systems in the world – but according to some of the major players in the sports business, […]

Free newswires: The good, the bad and the ugly

Posted on May 12, 2014January 11, 2019 by Caroline Sangster

The constantly growing crop of free newswires springing up across the web is raising more questions than answers for many of the B2B marketing folks we talk to these days: “Do these sites work?”, “What’s the catch?”, “Should I bother using them and, if so, then which ones are worth the effort?” are amongst the […]

Getting started with Google Adwords

Posted on October 4, 2012September 7, 2017 by Ken Ross

This week we look at the advertising phenomena that’s captured over 80 percent of the Pay Per Click market and pinpoint the AdWords’ pitfalls that are driving B2B marketers to seek professional guidance. “Google AdWords can be dangerous in its simplicity” Callum Bridgeford is director at online health and wellness business Energise For Life. Typical […]

Exit Poll: Who secured most mindshare at Security Document World?

Posted on May 28, 2012September 7, 2017 by Ken Ross

Prising information out of security experts isn’t easy at the best of times, so getting attendees of SDW2012 to chillax and chat during the London heatwave last week was always going to take some cool tactical planning. With debate heating up inside the QEII Conference Centre, the world’s most inquisitive marketing team was hot on the […]

Popular Services

Overview

Refocus your brand’s messages, benefits and advantages to ensure they address the new problems faced by today’s potential customers, right at their moment of need.

Nurture new leads down the sales funnel with emails customers actually find useful. Send customers relevant information based on the priority pages they visit on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.

B2B sales can be long and cumbersome. Traditional social marketing can take weeks or months to deliver a steady flow of quality leads sales teams can work with. Our social selling accelerator fast tracks the social selling.

Social media allows businesses to connect and interact with potential customers on many different platforms, across the internet.

A micro-site is a usually temporary asset that acts as a sub-site and is focused on a single campaign. It can either be an individual homepage or a small collection of webpages. The micro-site will have its own unique content and usually exists on its own domain.

The best stories in the world don’t amount to a hill of beans if your key prospects can’t find them. This hack programme bundles SEO research, keyword analysis and meta insights to ensure your blogs, products and offers get found when new customers are searching.

We make sure your products and services get right in front of new customers quickly, by setting up or refreshing your Google ads accounts and doing all it takes to make a new campaign live.

When compared to a full-fledged website, a landing page is just one page with a very specific purpose: getting visitors to click through to your desired outcome. Good landing pages increase your chances of success when they are done correctly.

Blog writing is one of the most effective ways of communicating information to large numbers of people.

Products

The brand and messaging refresh hack

Marketing automation setup

Social selling accelerator for Account Based Marketing

Social marketing starter

The lead magnet micro-site hack

The SEO makeover hack

The Google Ads starter (or reboot)

The landing page promo hack

The mighty blog month hack

Our agile marketing stack

Overview

Web design strategy for marketing managers who think websites should change as fast as their business.

Content production for marketers who know that big ideas get off the ground faster when they start small.

Social media, search and email marketing campaigns driven by data, managed by experts.

Brand identity design is more than just choosing a logo and a catchy strapline.

Co-work with our agile digital marketing experts to get the ongoing support, data and insights you need to deliver results-based agile marketing programmes.

Products

Agile Web design

Agile Content Creation

Agile Campaigns

Agile Branding

Agile Team

What We're Thinking

“These guys really moved the dial on marketing for us”

Catherine Stenson, VP of Marketing, D4T4 Solutions