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Why “Fit” is so critical when choosing a B2B marketing agency

Having worked agency and client-side during my marketing career, I’ve seen a wide variety of briefs for agencies ranging from Financial PR and Annual Report provision through to consumer facing web design and exhibition stand builds. Yet despite the diversity of the projects – in terms of budgets, deliverables and the profiles of client organisations, […]

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5 and a half things to try after you’ve exhausted all your list blogging options

We’ve been addicted to lists ever since Moses published the “Top 10 things thou shalt or shalt not do” post, and for busy copywriters on multiple deadlines, they’ve been a Godsend ever since. Lists posts, or “listicles”, are the bloggers’ get out of jail card. They work because they promise something really specific in the headline: […]

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Winning Without Spinning: Why it’s always B2B Award Season with #NoFluff marketing

It is finally Leo’s moment. One of the internet’s best loved memes reached peak velocity this week. With five nominations and no wins, Leo DiCaprio was the world’s most celebrated Oscar underdog. With an epic and varied catalogue of work behind him, some said it was only a matter of time – this sixth nomination for his role in a Best […]

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SecureIdentity Beta Launch

SecureIdentity by Morpho Launch! SecureIdentity, the new government verification service is coming soon… In the meantime, be sure to check out our helpful FAQs to guide you through the changes coming on our website. This is brought to you by Morpho, the world leader in government ID. The SecureIdentity service is secure, easy to use and […]

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Is Net Promoter Score any good?

Anyone who knows us knows that we’re pretty analytical here at Now Comms. We think that B2B marketing needs to be evidential if it’s ever going to support really effective lead nurturing campaigns. This reputation for data based decision making means we’re often asked about the Net Promoter Score System. Usually the discussion goes along […]

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Britain’s specialist B2B marketing agency for digital security & ID sector is back in the game

Ever wondered what happened to that specialist B2B marketing agency for digital security & ID sector? The one you’d always see around the big industry trade shows like Biometrics, Trustech, SIMalliance or SDW? You remember them right? They were the ones bright enough to get national attention for your digital security & ID news stories […]

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Getting started with Google Adwords

This week we look at the advertising phenomena that’s captured over 80 percent of the Pay Per Click market and pinpoint the AdWords’ pitfalls that are driving B2B marketers to seek professional guidance. “Google AdWords can be dangerous in its simplicity” Callum Bridgeford is director at online health and wellness business Energise For Life. Typical […]

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Exit Poll: Who secured most mindshare at Security Document World?


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Prising information out of security experts isn’t easy at the best of times, so getting attendees of SDW2012 to chillax and chat during the London heatwave last week was always going to take some cool tactical planning. With debate heating up inside the QEII Conference Centre, the world’s most inquisitive marketing team was hot on the […]

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I just wanted to say a heartfelt ‘thank you’ for all your efforts. The Sunamp website looks great!

Catherine Dowdell, Digital Marketing Manager, Sunamp