We‘ve all enjoyed the bank holiday weekend and the heatwave passing through the UK, but now how do you get your workforce back into work mode? After the alarm clock has been switched off for a few days it can be hard to get back in the zone. Get your workforce thinking it’s business as usual, using our handy tips.
What We're Thinking
Appearing on the first page of your potential client’s Google search is crucial for any marketing department. So should you be adopting underhanded tactics to get more eyeballs on your site?
Hi there, I’m Tommy the intern at Now|Comms. I’ve been here for a week now and I’ve uncovered so many useful and interesting new things.
Are you a good listener? A lot of people seem to be, as the audio industry has seen sales steadily rise in recent years. Audiobooks and podcasts have witnessed a 21.5% growth from 2016 to 2018.
Even if you are a start-up or an SME, developing a set of brand guidelines doesn’t restrict your choices. It actually gives your creative team the freedom to develop projects based on your brand’s identity.
Gamification wasn’t hard to come by at the Learning Technologies exhibition this year. Everywhere you turned there was an exciting game that lured attendees to exhibitors’ stands. Different forms of gamification were on full display. Leo set up a train game simulation for attendees. Unicorn drew in crowds with their QuizCom product where attendees took the unicorn-themed […]
The first Data Protection World Forum (DPWF) trade show was a two-day affair (20th & 21st November). The event offered attendees seminars talks, business exposure and a valuable insight into GDPR.
You have to know these three important things if you want a career in B2B marketing
That’s what you get when you combine ScrumMaster certification with Easter. I am now a Certified ScrumMaster. This achievement involved attending the two day course, absorbing a massive amount of well delivered theory, actively demonstrating Scrum method within teams, and passing a multiple choice exam when I got home (although I did have 60 days […]
This isn’t my first rodeo. I’ve run things. I’ve produced media projects and websites, and I’ve led creative teams. I’ve managed actors and writers, cinematographers and editors, executive assistants and publicists. I’ve delivered big projects. And all of it flying by the seat of my pants. So now it’s time to get better at this. […]
It is finally Leo’s moment. One of the internet’s best loved memes reached peak velocity this week. With five nominations and no wins, Leo DiCaprio was the world’s most celebrated Oscar underdog. With an epic and varied catalogue of work behind him, some said it was only a matter of time – this sixth nomination for his role in a Best […]
From the B2B marketing agency that brings you the Learning Tech show exit poll; say hello to our new learning technologies marketing support pack for trade show exhibitors. Why we did it If you’re the business that’s been questioning hundreds of trade show visitors as they exit the L&D industry’s landmark event for the past […]
Day 5: the finale Today I pack up my desk, take my tea mug back to the kitchen and return my visitor pass to reception. So here are my Big Three recommendations if you’re looking to fill my space in a marketing internship: 1. Go somewhere with a Kanban board Monday morning, just as I was […]
Day 4: B2B goes big screen As the trendy marketing company NowComms is – and following the idea of a client’s Video Selfie project – we decided it was time to jump on and get the Camcorder out. For the purpose of this project, substitute Camcorder for my iPhone placed on a carefully constructed pile […]
Day 3: the long and short of successful B2B marketing Yesterday our Instagram (Now_Comms) went live, Twitter was inundated with links to the first blog, and another widely anticipated post went up. But did it make a difference? Today is the day to evaluate the success of this blog and increased social media in the B2B marketing world […]
Day 2: stats and social media Who knew just how many functions Google has. Of course, I knew there was more to it than the standard search – I spent the majority of my French GCSE plugging my homework into Translate, and everyone’s had fun on I’m Feeling Lucky – but discovering Google Analytics has […]
Day 1: trending and amending Marketing internships are more searched in the UK than media, journalism and BBC internships according to Google trends. Therefore I realise I’m lucky in starting my first of a five-day placement – a marketing internship – with B2B marketing company, Now Communications. This is the first piece of work I’ve been […]
Digital bastards like Kayvon Beykpour make your blood boil don’t they? He sells his first start-up to learning business Blackboard for $4 mil before he’s even 21 and now, at the tender age of 27, he’s just banked $120 mil from Twitter for his latest brainwave Periscope, which he describes as being “like a mobile teleportation […]
There’s no shortage of statistical evidence to help out the B2B marketer who decides that now is the right time to pitch the board for a budget increase, and certainly many of the arguments we’ve read are incredibly well made (In their book “Sexy Little Numbers”, Dimitri Maex & Paul B. Brown make the strongest case […]
Which exhibitors were the “must see” companies at Cartes 2014 this year? As visitors wandered round the exhibition, which stands really stood out for them and where did they say the most engaging conversations were to be found? Armed with no more than a clipboard, a cup of coffee and a ‘can do’ attitude, our […]
Fiercely independent, always investigative and entirely unofficial, our special World of Learning exhibitors report is out now. What’s the skinny? If you’ve not seen our special event reports for B2B marketers in L&D before, then here’s how they work. First we use our vast database of L&D contacts to track down exhibitors at this year’s […]
Well stop all the clocks! The company website is officially the number one marketing channel of choice for L&D professionals today according to the findings in our all new Marketing Spending Review for L&D report. Yea, we get it. You kinda knew that already right? Well hold it right there fella. We don’t do these big complex […]
Last year, 70,000 users of international phone cards were left out in the cold when one major SIM card supplier allegedly went bust without warning. The new Wembley stadium houses some of the most advanced ticketing and security systems in the world – but according to some of the major players in the sports business, […]
The all new L&D Marketing Spending Review is out now. Get the highlights in our infographic below then download the full report to see what B2B marketers in L&D will be spending budget on over the next 18 months. Download this infographic on a pdf Want to see how we did it? Download the full report
The constantly growing crop of free newswires springing up across the web is raising more questions than answers for many of the B2B marketing folks we talk to these days: “Do these sites work?”, “What’s the catch?”, “Should I bother using them and, if so, then which ones are worth the effort?” are amongst the […]
How come the vast majority of the 100 highest ranking websites in eLearning still have websites that don’t work well on mobile? Despite usage patterns trending out the roof for mobile web access, less than 4 in 10 of the biggest players in the L&D industry have mobile marketing strategies that use responsive websites (websites that render […]
The folks at Learning Technologies always like to make a splash, so let’s just call the wet weather this week an added bonus shall we? Like a troop of flag waving well-wishers at a jubilee flotilla, Britain’s hardiest L&D professionals refused to let the downpours dampen their spirits as they mass-marched through Olympia’s doors this Wednesday and […]
A successful press release knows its audience; it provides topical, lively, understandable and easy to use content for journalists An unsuccessful press release confuses its audience; producing topical, lively, understandable, and easy to use content for your colleagues. Understanding the media agenda and writing accordingly can add inches to a clip book. It might sound […]