< Caroline Sangster, Author at B2B marketing agency for technology sector | London | Now

What We're Thinking

The Learning Technologies Exhibition 2019 Showcased Some of the Latest Advancements in Gamification

Gamification wasn’t hard to come by at the Learning Technologies exhibition this year. Everywhere you turned there was an exciting game that lured attendees to exhibitors’ stands. Different forms of gamification were on full display. Leo set up a train game simulation for attendees. Unicorn drew in crowds with their QuizCom product where attendees took the unicorn-themed […]

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Winning Without Spinning: Why it’s always B2B Award Season with #NoFluff marketing

It is finally Leo’s moment. One of the internet’s best loved memes reached peak velocity this week. With five nominations and no wins, Leo DiCaprio was the world’s most celebrated Oscar underdog. With an epic and varied catalogue of work behind him, some said it was only a matter of time – this sixth nomination for his role in a Best […]

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How to become a confident B2B marketer in five days or less: Day 1

Day 1: trending and amending Marketing internships are more searched in the UK than media, journalism and BBC internships according to Google trends. Therefore I realise I’m lucky in starting my first of a five-day placement – a marketing internship – with B2B marketing company, Now Communications. This is the first piece of work I’ve been […]

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Media basics: press releases, case studies, editorial features & opinion pieces

A successful press release knows its audience; it provides topical, lively, understandable and easy to use content for journalists An unsuccessful press release confuses its audience; producing topical, lively, understandable, and easy to use content for your colleagues. Understanding the media agenda and writing accordingly can add inches to a clip book. It might sound […]

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“These guys really moved the dial on marketing for us”

 

Catherine Stenson, VP of Marketing, D4T4 Solutions