How to Use Sales Calls to Improve B2B Marketing
Five questions for turning real sales conversations into sharper pages, better proof and a more useful answer to the buyer’s next doubt.
The NowComms journal
Author Archives: Ken Ross
Founder of NowComms. Twenty-five years turning complicated B2B businesses into ones people understand. Sets the strategy and takes the fractional CMO seat.
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B2B Website Traffic but No Leads? How to Find the Problem
Before paying for more traffic, trace one promising visit from search query to sales reply. The gap may be somewhere nobody is measuring.
How to Simplify a Learning Technology Product Page
What should replace six feature cards and a vague demo button? Follow a complete illustrative rewrite, with sample copy, evidence slots and the reasoning…
How can B2B marketers use AI in content creation
AI sceptics in content marketing: your days are numbered! If your copywriters refuse to use AI, you’re probably using the wrong copywriters Let humans…
August just has to be the best time to have great ideas
Drat and darn it: The best creative ideas💡 always come in August when you're "out of office". How annoying is that :).
Understanding Pillar Content and Its Benefits for B2B Marketing
Boost your B2B marketing strategy with pillar content! Discover how this comprehensive, SEO-friendly approach enhances visibility, establishes authority, improves user experience, and streamlines content…
Agile marketing #Hackpacks: built by us for agile curious marketers
Curious about agile marketing but not sure about jumping right in? Relax. We built #hackpacks for ya ;)
Lockdown lifesavers: four positives to pick you up this week
It’s pretty hard to see the positives in weeks like this. We’re bracing ourselves for what looks like the most stringent lockdown so far…
Why Account Based Marketing (ABM) is B2B’s priority one right now
What's the most important marketing strategy you can hatch right now to operate, succeed, and maybe even grow, in today's economy at zero, or…