Deck the halls and all of that, Christmas is coming! If I have two passions in life they’re food and marketing, so I’ve decided it’s time to definitively answer the (probably seldom-asked) question that’s (definitely not) on everybody’s minds this December: “If Digital Marketing was your Christmas Dinner, which part of the marketing mix would […]
What We're Thinking
If you just released a new company white paper, insights or data then that is undoubtedly super important and most welcome, but in the world we live in right now, it’s probably not “the moment we’ve all been waiting for” or “the only thing we need to read this month”. We’ve always thought that marketing […]
For all the businesses that have taken their first step to pivoting into the world of digital selling: what comes next?
How do you keep the new biz pipeline moving when all your expos and trade shows are cancelled? We’re almost six months post lockdown and it’s pretty clear that everyone is more or less adjusted to the new normal. Aside from working from home, the biggest change B2B marketing people have noticed is the lack […]
NowComms’ agile marketing: how we deliver brilliant and effective marketing campaigns Our secret? Collaboration is key! Let’s call a spade a spade: There’s no get-rich-quick scheme when it comes to marketing, nor should you take any ‘get customers in five easy steps’ fad seriously. So why on earth would anyone bring the same cookie-cutter approach […]