What We're Thinking

4 things to consider
Before starting Account Based Marketing

Posted on May 27, 2021September 21, 2021 by Diana Stanislavova

4 things to consider before starting Account Based Marketing In today’s increasingly competitive and disrupted market, more and more businesses are turning to one of the most successful B2B marketing strategies: Account-Based Marketing (ABM). ABM is a collaborative growth strategy that gets marketing and sales teams working together to deliver tailored buying experiences to […]

Why should B2B businesses advertise?
Facebook, LinkedIn, and Twitter. What value does each one bring?

Posted on May 24, 2021June 20, 2022 by Diana Stanislavova

B2B marketers know that LinkedIn is the top advertising platform in the industry. We branched out to learn what Twitter and Facebook bring to the table

Why should B2B businesses use Twitter advertising to reinforce core brand messages?

Posted on May 24, 2021August 9, 2021 by Diana Stanislavova

We explore why B2B businesses should use Twitter advertising in conjunction with their primary lead generator.

Become a B2B Facebook advertising superstar in 10 steps

Posted on May 12, 2021June 14, 2022 by Diana Stanislavova

Become a B2B Facebook advertising superstar in 10 steps In many ways, Facebook is still considered a leisure social network for casual after-work activity like connecting with friends, finding interesting news and, of course, checking out the next viral cat video. So Facebook must not suit the B2B market: right? Wrong! According to a 2020 […]

Why social selling and account-based marketing (ABM) is our answer to thriving post-Covid

Posted on December 22, 2020July 19, 2021 by Diana Stanislavova

Why social selling and account-based marketing (ABM) is our answer to thriving post-Covid The pandemic has shaken the business world to the core – a whirlwind of restrictions, increasingly changing markets, and an accelerated shift to remote working have all driven marketing teams around the world to pivot and transform how they operate. In the […]

The 3 easy steps
To getting started on LinkedIn Campaign Manager

Posted on October 12, 2020June 16, 2022 by Diana Stanislavova

The 3 easy steps to getting started on LinkedIn Campaign Manager Paid advertising on LinkedIn should be in every B2B business’ marketing arsenal because of the flexible audience builder that allows businesses to target very specific audiences that would otherwise be out of reach. Here’s how to get started on Campaign Manager. In LinkedIn Campaign […]

Don’t rush into paid ads! Boost your organic reach on LinkedIn first

Posted on August 13, 2020June 16, 2022 by Diana Stanislavova

Don’t rush into paid ads! Boost your organic reach on LinkedIn first Last time, we launched the first blog entry in the Social Savvy B2B series on how social-savvy B2B businesses should leverage social media networks to flourish. This time, we’ll examine organic reach opportunities on LinkedIn before looking at how to create paid ads […]

B2B businesses: accelerate your sales cycle with social selling

Posted on August 11, 2020June 16, 2022 by Diana Stanislavova

B2B businesses: accelerate your sales cycle with social selling If you’re trying to keep sales numbers up for your B2B business: listen up. With face-to-face networking opportunities declining, we need to sit down and rethink our sales strategies to answer that all-important question: What is the best way of securing quality leads online to rival […]

What B2B tech companies should do on LinkedIn, Facebook, and Twitter and why

Posted on July 23, 2020June 16, 2022 by Diana Stanislavova

What B2B tech companies should do on LinkedIn, Facebook, and Twitter and why In the B2B marketing world, LinkedIn is almost the must-have priority for top-of-the-funnel (education-driven) leads because that’s where businesses connect with other businesses. But, in 2021, is LinkedIn really still king? According to Statista’s 2020 report, a whopping 46% of B2B marketers […]

eLearning companies in mainland Europe are back in business, and business is looking quite good.

Posted on April 3, 2020June 16, 2022 by Diana Stanislavova

Lots of our clients in the eLearning, HR, and L&D industries are pretty nervous at the moment. As organisations cut back on spending, many companies are wondering if they can survive the current Covid-19 pandemic. And if they think they can survive, then they’re certainly wondering what they should do now to plan for whatever’s […]

5 ground rules for B2B marketers planning for Learning Technologies

Posted on April 29, 2022May 6, 2022 by Diana Stanislavova

Hundreds of companies, promoting thousands of products and services. It’s a lot for the average L&D professional to take in during the annual Learning Technologies treasure hunt – so what is it that actually makes a great company or a new offer stand out from the crowd at Britain’s favourite L&D event? Over the past […]

Popular Services

Overview

Refocus your brand’s messages, benefits and advantages to ensure they address the new problems faced by today’s potential customers, right at their moment of need.

Nurture new leads down the sales funnel with emails they actually find useful and send them relevant information based on their surfing habits on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.

B2B sales can be long and cumbersome. Traditional social marketing can take weeks or months to deliver a steady flow of quality leads sales teams can work with. Our social selling accelerator fast tracks the social selling.

The best stories in the world don’t amount to a hill of beans if your key prospects can’t find them. This hack programme bundles SEO research, keyword analysis and meta insights to ensure your blogs, products and offers get found when new customers are searching.

We make sure your products and services get right in front of new customers quickly, by setting up or refreshing your Google ads accounts and doing all it takes to make a new campaign live.

Products

The brand and messaging refresh hack

Marketing automation set up

Social selling accelerator

Social marketing starter

The lead magnet micro-site hack

The SEO makeover hack

The Google Ads starter (or reboot)

The landing page promo hack

The mighty blog month hack

Our agile marketing stack

Overview

Web design strategy for marketing managers who think websites should change as fast as their business.

Content production for marketers who know that big ideas get off the ground faster when they start small.

Social media, search and email marketing campaigns driven by data, managed by experts.

Take the hard work out of digital marketing campaign management with our flexible, agile approach.

Brand identity design is more than just choosing a logo and a catchy strapline.

Co-work with our agile digital marketing experts to get the ongoing support, data and insights you need to deliver results-based agile marketing programmes.

Products

Agile Web design

Agile Content Creation

Agile Campaigns

Agile Branding

Agile Team

What We're Thinking

Why should B2B businesses advertise?
Facebook, LinkedIn, and Twitter. What value does each one bring?

Facebook, LinkedIn, and Twitter. What value does each one bring?

Why should B2B businesses use Twitter advertising to reinforce core brand messages?

Become a B2B Facebook advertising superstar in 10 steps

eLearning companies in mainland Europe are back in business, and business is looking quite good.

5 ground rules for B2B marketers planning for Learning Technologies

Met with Now team briefly online and everything is now just tickety boo!

Rosie Reid, Sunamp

Popular Services

Overview

Refocus your brand’s messages, benefits and advantages to ensure they address the new problems faced by today’s potential customers, right at their moment of need.

Nurture new leads down the sales funnel with emails they actually find useful and send them relevant information based on their surfing habits on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.

B2B sales can be long and cumbersome. Traditional social marketing can take weeks or months to deliver a steady flow of quality leads sales teams can work with. Our social selling accelerator fast tracks the social selling.

The best stories in the world don’t amount to a hill of beans if your key prospects can’t find them. This hack programme bundles SEO research, keyword analysis and meta insights to ensure your blogs, products and offers get found when new customers are searching.

We make sure your products and services get right in front of new customers quickly, by setting up or refreshing your Google ads accounts and doing all it takes to make a new campaign live.

Products

The brand and messaging refresh hack

Marketing automation set up

Social selling accelerator

Social marketing starter

The lead magnet micro-site hack

The SEO makeover hack

The Google Ads starter (or reboot)

The landing page promo hack

The mighty blog month hack

Our agile marketing stack

Overview

Web design strategy for marketing managers who think websites should change as fast as their business.

Content production for marketers who know that big ideas get off the ground faster when they start small.

Social media, search and email marketing campaigns driven by data, managed by experts. Take the hard work out of digital marketing campaign management with our flexible, agile approach.

Brand identity design is more than just choosing a logo and a catchy strapline.

Co-work with our agile digital marketing experts to get the ongoing support, data and insights you need to deliver results-based agile marketing programmes.

Products

Agile Web design

Agile Content Creation

Agile Campaigns

Agile Branding

Agile Team

What We're Thinking

Met with Now team briefly online and everything is now just tickety boo!

Rosie Reid, Sunamp

Social media, search and email marketing campaigns driven by data, managed by experts.

Take the hard work out of digital marketing campaign management with our flexible, agile approach.