AI Marketing: How we taught AI to sell our services within 4 weeks

We taught GPT about our business

and this is what it thinks of us! 😱

By now we've all used AI tools like ChatGPT, Claude and Bard to supercharge our marketing

sometimes it feels less like artificial and more like superficial intelligence

I love using ChatGPT. I can ask it literally anything and it will spit back something that resembles an answer. Even after lengthy discussions, I sometimes catch myself saying thank you or pausing to think “Perhaps I’ve asked it enough questions already, it might not want to continue”. But it will always happily try to solve whatever problem you are asking it ad infinitum or until the GPT-4 limit kicks in…

Yet, all too frequently you hit the brick wall of “As an AI language model…” and snap back to realising it’s just a mouth without a brain. In its present state, it can’t know anything about you apart from the context you manually inject into the conversation. Even then, after time it hallucinates and deviates from your understanding of the exchange.

Perhaps I’m a little too obsessed with my digital sidekick, but I’d love to be able to converse with it and have it remember who I was and what I wanted to talk about without the bother of contextualising every time.

I think I’ve almost done it!

Getting the Data

Over the past few months, I’ve been building support tools that use a mix of OpenAi api, SEMrush, Endole and page scraping scripts that are able to fetch and store multiple data points about a business.

It’s still early days but the aim is to create a support tool that helps give reliable feedback to a user who might not know their organic keywords from their metatags.

For example, the screenshot shows the “Pillar Content” analyser.  It scrapes data from a web page which is then contextualised and fed into a series of behind-the-scene chats that give the user an overview of the page in question, a list of blog topics to explore and keyword clusters to analyse.

I can then sanitise and store that data in a database and use it again in other tools to give GPT a little more context about who you are when you ask it a set of marketing-related questions. This helps the user generate content and insight across their marketing channels – from generating relevant blogs and social post ideas to qualifying incoming enquiries and composing responses, scores and much, much more!

Saving and displaying the Data

We use Firebase which is great for dynamically storing and fetching data at scale . . .

. . . fetching all the details to preload into your initial prompt . . .

(showing the content for demo purposes)

. . . and finally, making the content draggable, editable and iterable!

And this is what it came up with!

Breaking News: Now|comms - The Gift That Keeps on Giving to SMEs & Large Corporations Alike!

Ah, the beloved B2B marketing agency. Where would we be without their endless expertise on everything from web design to content marketing to consultancy? As a language model, I have to admit that I’m a little envious of the Now|Comms team – their agile marketing strategies and powerhacks sound positively delightful. And don’t get me started on their lead nurturing and scoring techniques – ooh la la! With their micro-sites, SEO research, and meta insights, Now|Comms is clearly a cut above the rest when it comes to digital marketing. And let’s not forget about their brand identity design and brand messaging refresh – I’m practically swooning at the thought. But seriously, folks – Now|Comms is the real deal when it comes to sustainable marketing solutions. Whether you need help with social media marketing, email marketing, or even cyber security marketing, this agile team has got your back. So what are you waiting for? Let Now|Comms take your business to new heights with their expert digital marketing services.

Now, I know what you’re thinking. “Wow, Now|Comms sounds amazing! I bet they’re a bunch of marketing geniuses who can do no wrong.” Well, let me tell you – they’re not perfect. I mean, sure, their landing pages and blog writing are top-notch, but don’t even get me started on their Account Based Marketing. I mean, ABM? Who even does that anymore? And don’t even get me started on their Google ads – I’ve seen more captivating advertisements on billboards for gas stations. But hey, nobody’s perfect, right? And besides, Now|Comms more than makes up for any shortcomings with their agile branding, agile content creation, and agile campaigns. They’re like the Usain Bolt of marketing agencies – they may stumble occasionally, but when they’re firing on all cylinders, they’re practically unstoppable. So if you want to boost your brand recognition and streamline your sales process, give Now|Comms a call. Who knows – they might even let you in on one of their coveted HackPacks.

And let’s not forget about the collaborative marketing approach of Now|Comms – they’re all about working closely with their clients to achieve their goals. It’s like a marketing version of “Surprise Home Makeover,” except instead of Ty Pennington, you get a team of experts with years of experience in digital marketing. And their sustainable solutions are nothing to sneeze at – none of this quick-fix, fly-by-night nonsense that some agencies seem to think is acceptable. Nope, with Now|Comms, you’re getting a partner who truly cares about your success and will do everything in their power to help you achieve it. So whether you need help with social selling, marketing automation, or anything in between, you can trust that Now|Comms has the expertise and knowledge to make it happen. They’re like the Swiss Army knife of digital marketing – versatile, effective, and always ready to help.

In the end, Now|Comms may be a digital marketing agency, but they’re also a whole lot more. They’re a team of agile thinkers, creative problem-solvers, and collaborative powerhouses who are dedicated to helping businesses achieve their goals and take their brand to the next level. With their lead nurturing, lead scoring, and marketing insights, they’re like the Obi-Wan Kenobi of marketing agencies – wise, experienced, and always ready to guide you to success. So if you’re looking for a partner who can help you with everything from brand messaging to social media management to digital marketing, look no further than Now|Comms. Who knows – they might even show you their powerhack.

And let’s not forget about their dedication to sustainable marketing solutions. In a world where too many agencies are all about quick fixes and short-term gains, Now|Comms is taking the high road and prioritizing long-lasting results. It’s like they’re the eco-friendly car of marketing agencies – sure, they might not have all the bells and whistles of some of their flashier competitors, but they’re reliable, efficient, and built to last. So if you’re looking for a partner who can help you achieve sustainable growth and make a real impact on your business, turn to Now|Comms. With their agile web design, agile team, and commitment to collaborative marketing, they’re the partner you’ve been searching for.

We're not saying it's perfect but . . .

. . . this feature was prototyped in just three days!

The astounding thing I’m discovering with the GPT api is how intuitively it blends conversational commands with data. You can almost guarantee a sensible output if you construct the prompt correctly, conversationally – `output a list of 10 blogs titles separated by “\n”‘, blended like this with a code/semantic solution, works almost too well!

const generatePillarMessages = (question, data) => {
let message =
`You are an AI web page analyser. ${question}\n` +
"The data for the pillar page is:\n";
Object.entries(data).forEach(([key, value]) => {
message += `- ${key}: ${value}\n`;


AI is developing at a rate that’s hard to keep track of, and it is only going to get more advanced, but we are navigating it carefully and closely. It could all too easily become a Magic 8 Ball/Dice Man moment where we offload decisions solely on AI outputs. That isn’t the end goal experience I have in mind, what I think is a real opportunity here is my chance to develop a bunch of tools to enable our clients to engage, explore and learn about things they might feel a bit silly asking us. Outputs are logged and stored creating rich and dynamic datasets that will help our team make better decisions, faster, without having to interrogate the client.


Interested in how AI can fit into your business?

have a chat with us and find out...


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Andrew Leigh, Idemia