How's that working out for you?
So you came back recharged after an awesome New Year’s break. Hunkered down and got started on that big fat marketing plan that was going to supercharge growth in 2024. Then what happened?
Just how far did you get into this plan before secretly starting to worry that, maybe, you were just making the whole thing up? Chances are, you cantered your way through Q1 with a clear head and a degree of confidence. But are you really saying that those seminar events you’ve invented to pad out Q2 are actually going to happen? And that pivotal “game-changing” idea you parked into Q3 is just a pipe dream (you took that from last year’s big fat marketing plan and just kinda jigged the words around didn’t you)?
The big problem we have right now, is that everyone in every part of every business is really important. None of us have any wiggle room for error. All of us need to know exactly what to do, but not one of us has a clue what’s going to happen next. You can decide this situation is laughable, or that it’s tragic, but what you can’t do right now is take a long time to decide anything.
Having horizon goals for December 2024 makes perfect sense. Goals are great. But succeeding in 2024 means keeping it real.
We’ve worked out over the past couple of years that “it’s OK not to be OK”. These volatile, uncertain times have prompted deeper honesty and more compassion across our workforces – and our workers are better because of that. But from a business planning perspective, we really struggle to embrace the idea that “it’s OK not to know what’s going to happen next”.
We need to create plans with volatility and uncertainty built-in. Read the Agile Marketing Playbook