We’ve always deserved better:

So if there was ever a time to get what we all deserve then this is it.

Written by

NOW|Ken

Let's face it:

keeping the lights on and staying in business has been no day at the beach these past couple of years.

Only The toughest survive

Those of us still here are the ones that dug their heels in, changed formation and did all we could to just stay in the game.

Why did we do that? Why didn’t we just decline all of those Zoom calls and throw in the towel? What was it that took hold of us and told us to keep going?

We’re an agile marketing agency, so let’s not get above ourselves. Dickensian-style“best of times, worst of times” romantic oratories will be better penned elsewhere. But here’s one thing we do know: we’re not going back. 

We pivoted last year, this year we pivoted again. The journey’s been dangerous and precarious, but in some ways it’s been the most exciting agile experience any of us could have wished for. There’s only one way to go now and that’s to #buildbackbetter. 

#Buildbackbetter:

What does that mean and how do we do it?

We’ve thought long and hard to work out what #buildbackbetter means for us, but what really matters to our clients is what it means for them. Here's how the pandemic changed how we do things for good:

Super collaboration:

Working from home has changed the game for everyone.

As we all rebuild, face-to-face meetings will return – there’s always going to be a place for them. But the working practices we’ve had to adopt have normalised video, and that’s dramatically improved how our agency collaborates with clients. 

People in our agency today are woven together with clients. Goals, objectives and responsibilities are clearer. Blockers are solved with quick flash meetings. Updates and status reports are replaced with simple text messages. The businesses we work with today don’t think of us as “the agency”. We work together, as one team where no one is more than a click away. 

All on the same team:

Deeper teaming across the client and agency makes it much easier to find winning formations.

There’s no duplication or redundancy when everyone is a co-worker within one client/agency team. 

Like any full-stack agency, we’re well equipped and ready to execute marketing end-to-end. But it’s only the smaller SMEs and start-ups that really need the“marketing department in a box” approach. Most companies come pre-loaded with a range of great experts and skills. Deeper teaming means we’re able to work and collaborate much more effectively with client side team members.

Think our agile marketing style might be right for you?

If you’re like us, if looking ahead has never been so exciting and you honestly want to #buildbackbetter, we’d love to talk. Try things out with a 5 - 10 day marketing hackpack, or go epic with out agile marketing stack.

Discover marketing hackpacks See the full agile marketing stack Book a zoom

“This is the creative team we trust to deliver the compelling content that makes us really distinctive in today’s competitive landscape”

 

Estelle Milosavljevic, Crossknowledge