Creative people can’t help it.
The world’s most progressive marketing ideas always hatch in August š
Written by
NOW|Ken
Creative people can’t help it.
They come up with awesome ideas everywhere š
Itās OK. We get it. You wanted some āme timeā this summer, so you high tailed it to the beach, the mountains, the family or whatever, because day-in-day out, 24/7, you canāt help thinking about the business and how you can make business better (and in your heart, you know that canāt be good).
Now youāre a few days into a vacation, and no matter how hard you try, these great ideas just keep coming :). How annoying is that :).
Hereās a tip
Just let it happen. Take a note. Send a memo. Set horizon goals. Find a way to bookmark the awesome ideas you have while youāre hiking, biking, visiting new places or on the beach. These ideas are priceless. Next quarter, these ideas will make your business so much better. Capture them.
Enjoy a well-deserved summer break, take a moment to reflect: appreciate the scale of the journey youāve been on. August is your time to recharge, relax, and savour the down time. But deep down, you now itās true, thereās this spark within you, an excitement bubbling up, ready to ignite your passion once September rolls around.
Sure, as a marketing professional working on the day-to-day, you have KPIās, goals, objectives, yada yada, blah, blah, blah; but youāre a creative force, a strategist, a visionary.
This month is your time to refresh and rejuvenate. Next month itās time to dive back back in. So dive back this September. But do it with fresh thinking. When business gets back to normal, donāt pick up where you left off. Do the abnormal. Hold on to the ideas you have now.
Donāt dismiss them, just because they werenāt hatched in the boardroom.
Summer read: The Agile Marketing Playbook
#Agilemarketing
go agile this Autumn!
Weāve thought long and hard to work out what #agilemarketing means for us, but what really matters to our clients is what it means for them. Here’s how we do things:
Super collaboration:
Hybrid working has changed the game for all of us.
Itās awesome to see our clients in the flesh again, but the day-to-day working practices weāve all adopted since 2020 have dramatically improved how our agency collaborates together and with clients. Weāre not going back.
People in our agency today are woven together with clients. Goals, objectives and responsibilities are clearer. Blockers are solved with quick flash meetings. Updates and status reports are replaced with living plans and simple messages over Trello or Slack orā¦ well, whatever collaborative tool makes most sense. The businesses we work with today donāt think of us as āthe agencyā. We work together, as one team where no one is more than a click away.
All on the same team:
Deeper teaming across the client and agency makes it much easier to find winning formations.
Thereās no duplication or redundancy when everyone is a co-worker within one client/agency team.
Like any full-stack agency, weāre well equipped and ready to execute marketing end-to-end. But itās only the smaller SMEs and start-ups that really need theāmarketing department in a boxā approach. Most companies come pre-loaded with a range of great experts and skills. Deeper teaming means weāre able to work and collaborate much more effectively with client side team members.
Think our agile marketing style might be right for you?
If youāre like us, if looking ahead has never been so exciting and you honestly want to #keepitreal in 2024, weād love to talk. Try things out with a 5-10 day marketing Hackpack, or go epic with our agile marketing Stack.