Try us out with one of the agile marketing #HackPacks below, or talk to us about the
custom pack that’s perfect for you.
Refocus your brand’s messages, benefits and advantages to ensure they address the new problems faced by today’s potential customers, right at their moment of need.
Nurture new leads down the sales funnel with emails customers actually find useful. Send customers relevant information based on the priority pages they visit on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.
B2B sales can be long and cumbersome. Traditional social marketing can take weeks or months to deliver a steady flow of quality leads sales teams can work with. Our social selling accelerator fast tracks the social selling.
Social media allows businesses to connect and interact with potential customers on many different platforms, across the internet.
A micro-site is a usually temporary asset that acts as a sub-site and is focused on a single campaign. It can either be an individual homepage or a small collection of webpages. The micro-site will have its own unique content and usually exists on its own domain.
The best stories in the world don’t amount to a hill of beans if your key prospects can’t find them. This hack programme bundles SEO research, keyword analysis and meta insights to ensure your blogs, products and offers get found when new customers are searching.
We make sure your products and services get right in front of new customers quickly, by setting up or refreshing your Google ads accounts and doing all it takes to make a new campaign live.
When compared to a full-fledged website, a landing page is just one page with a very specific purpose: getting visitors to click through to your desired outcome. Good landing pages increase your chances of success when they are done correctly.
Blog writing is one of the most effective ways of communicating information to large numbers of people.
We’ve created a suite of simple to deploy agile marketing solutions for marketing decision
makers that want to introduce more agile marketing principles into their business.
Web design strategy for marketing managers who think websites should change as fast as their business.
Content production for marketers who know that big ideas get off the ground faster when they start small.
Social media, search and email marketing campaigns driven by data, managed by experts.
Brand identity design is more than just choosing a logo and a catchy strapline.
Co-work with our agile digital marketing experts to get the ongoing support, data and insights you need to deliver results-based agile marketing programmes.
With astronomical inflation and political chaos, introducing more agile marketing practices into your organisation could be an attractive solution. But how do you get started? How can you build your own agile marketing team, strategy and system, step by step, first getting your head around and then adopting the principles you need to follow to make agile marketing work?
We’ve come up with a three-stage guide to help you do just that. Part one (below) helps you assemble the agile delivery team you’ll need to deliver marketing outputs and Minimal Viable Promotions (MVP’s) quickly. In part two we tackle the strategic elements of Big Room Planning and agile marketing road maps. Part three guides you through the tactical processes, like sprint planning and data driven decision making, that underpin the principles of small incremental gains and continual improvement in the agile marketing system.
One of the main challenges of applying agile for marketing is that long-term planning is essential for its success. But that goes against agile’s focus on short-term, adaptable sprints. To solve this paradox, the agile marketing team needs to be strategic in the long-term and agile in the short-term.
In order to create that balance, the agile marketing team works to a system. The system produces and works to a marketing roadmap,which comprises horizon goals, themes, initiatives, epics and stories (but we’ll get to those later).
First, let’s look at the skill sets that usually make up the agile marketing team.
First of all you’ll need to work out who does what in your agile marketing war cabinet. The key roles are usually Project manager/Campaign strategist and Scrum master – they could be taken by people within or outside your organisation.
These guys keep the project moving and ensure the sprint planning goals are met. Project managers/campaign strategists are usually outward facing. Their job is to communicate progress by the team out to external stakeholders like the sales team or the board. They also absorb requests and needs from external stakeholders and channel these requests back into the team. Scrummasters are internal facing. They protect the team and manage outputs delivery.
Implementing the project plans and developing the core content. These people do the tasks agreed in any sprint. The tasks they do are agreed mutually between the project manager and the scrummaster. As guardian of the team, the scrummaster’s priority is to ensure the team’s well being. As the conduit between the team and external stakeholders, project managers communicate progress and success out to stakeholders and feedback to the agile marketing team.
The often silent partners until they’re not. Keeping these guys in the loop with worthwhile input ensures the project isn’t at risk of derailment at the last minute. These people have no day-to-day role in the agile marketing team’s delivery but they have a vested interest in the team’s success. They may be on the board or the sales team or elsewhere within the wider business. They may attend sprint planning sessions and should attend retrospective/growth planning sessions.
If you’re the marketing lead in your operation the Project manager/Campaign strategist role may well suit you. If you’re an experienced agile manager consider the Scrummaster role.
“These guys really moved the dial on marketing for us”