Try us out with one of the agile marketing #HackPacks below, or talk to us about the
custom pack that’s perfect for you.
Refocus your brand’s messages, benefits and advantages to ensure they address the new problems faced by today’s potential customers, right at their moment of need.
Nurture new leads down the sales funnel with emails customers actually find useful. Send customers relevant information based on the priority pages they visit on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.
B2B sales can be long and cumbersome. Traditional social marketing can take weeks or months to deliver a steady flow of quality leads sales teams can work with. Our social selling accelerator fast tracks the social selling.
Social media allows businesses to connect and interact with potential customers on many different platforms, across the internet.
A micro-site is a usually temporary asset that acts as a sub-site and is focused on a single campaign. It can either be an individual homepage or a small collection of webpages. The micro-site will have its own unique content and usually exists on its own domain.
The best stories in the world don’t amount to a hill of beans if your key prospects can’t find them. This hack programme bundles SEO research, keyword analysis and meta insights to ensure your blogs, products and offers get found when new customers are searching.
We make sure your products and services get right in front of new customers quickly, by setting up or refreshing your Google ads accounts and doing all it takes to make a new campaign live.
When compared to a full-fledged website, a landing page is just one page with a very specific purpose: getting visitors to click through to your desired outcome. Good landing pages increase your chances of success when they are done correctly.
Blog writing is one of the most effective ways of communicating information to large numbers of people.
We’ve created a suite of simple to deploy agile marketing solutions for marketing decision
makers that want to introduce more agile marketing principles into their business.
Web design strategy for marketing managers who think websites should change as fast as their business.
Content production for marketers who know that big ideas get off the ground faster when they start small.
Social media, search and email marketing campaigns driven by data, managed by experts.
Brand identity design is more than just choosing a logo and a catchy strapline.
Co-work with our agile digital marketing experts to get the ongoing support, data and insights you need to deliver results-based agile marketing programmes.
The next step is making your plans happen. Part three of our Agile Marketing Playbook takes you through the tactical processes, like sprint planning and data-driven decision making, that underpin the principles of small incremental gains and continual improvement in the agile marketing system.
To get started, you’ll need to divide up your big picture Roadmap into a few key Themes.
A Theme is a long-term goal for the organisation which teams can use as inspiration when putting together agile Epics and Initiatives. They help teams understand how their own tasks relate to the overall company’s strategy. It could be that one of the Roadmap’s objectives is to launch a new brand or product. Within that, you may have one Theme related to your new brand’s identity. Another Theme might be to do with what you’re planning on doing with your new brand’s marketing communications. Initiatives are milestones that a team needs to achieve within a specific timeframe, to support the theme.
To turn your strategy into action, you’ll need to break down the Theme(s) into Epics, which are like mini strategic plans. Each Epic will then need to be split into Customer Stories. An Epic is typically a work programme that lasts around three months. Within each Epic are agreed milestones that meet the overall goal.
Customer Stories are a series of short, simple descriptions of the marketing outputs required in the epic, told from the customer’s perspective, detailing tasks, timescales and outcomes. These stories are customer-centric, streamlined and very focused without getting bogged down in unnecessary detail. Keeping things short and simple means that priorities can be shifted and new features or ideas can be added.
Agile Sprint Planning enables you to plan your work so you can streamline your processes and stick to your deadlines. Epics will usually require work covering several sprints, and can be broken down into Stories – the smaller, short term tasks that can be completed within a single Sprint. A Sprint includes the tactical and analytical tasks that support the goals and themes established by Big Room Planning.
On the first day of a new Sprint, you’ll want to kick things off with a Sprint Planning session. This will help give your team a shared understanding of the work (the Stories to be completed) on that Sprint as well as how to approach that work. A Scrum Master will facilitate Sprint Planning to make sure everyone’s on the same page in terms of agreeing the scope of the sprint goal and tasks, checking team availability/capacity, resources, deciding who does what, plus also how everyone feels about meeting the spring goal.
Following the Sprint Planning, it’s a good idea to set up regular fortnightly collaborative planning sessions to check the team’s progress during the Sprint. As well as this, you can keep on top of things by encouraging all team members to use collaborative working tools such as Slack or Trello.
To stay truly agile, you’ll need to be on top of your data.
At the beginning, when you set your overall goals as part of your Big Room Planning, you knew where you wanted to end up. But what if the route you intended to take there wasn’t panning out quite as you expected? You’ll almost certainly need a flexible and open-minded approach as to how to reach your intended outcome – you may well have to adapt your original tactics to reach those goals. You’ll want to anticipate any issues and take action in real time. The way to do this is to embrace data-driven decisions based on facts, metrics, and data which will help you make strategic business decisions that align with your company’s goals, objectives, and initiatives.
I just wanted to say a heartfelt ‘thank you’ for all your efforts. The Sunamp website looks great!