Try us out with one of the agile marketing #HackPacks below, or talk to us about the
custom pack that’s perfect for you.
Refocus your brand’s messages, benefits and advantages to ensure they address the new problems faced by today’s potential customers, right at their moment of need.
Nurture new leads down the sales funnel with emails customers actually find useful. Send customers relevant information based on the priority pages they visit on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.
B2B sales can be long and cumbersome. Traditional social marketing can take weeks or months to deliver a steady flow of quality leads sales teams can work with. Our social selling accelerator fast tracks the social selling.
Social media allows businesses to connect and interact with potential customers on many different platforms, across the internet.
A micro-site is a usually temporary asset that acts as a sub-site and is focused on a single campaign. It can either be an individual homepage or a small collection of webpages. The micro-site will have its own unique content and usually exists on its own domain.
The best stories in the world don’t amount to a hill of beans if your key prospects can’t find them. This hack programme bundles SEO research, keyword analysis and meta insights to ensure your blogs, products and offers get found when new customers are searching.
We make sure your products and services get right in front of new customers quickly, by setting up or refreshing your Google ads accounts and doing all it takes to make a new campaign live.
When compared to a full-fledged website, a landing page is just one page with a very specific purpose: getting visitors to click through to your desired outcome. Good landing pages increase your chances of success when they are done correctly.
Blog writing is one of the most effective ways of communicating information to large numbers of people.
We’ve created a suite of simple to deploy agile marketing solutions for marketing decision
makers that want to introduce more agile marketing principles into their business.
Web design strategy for marketing managers who think websites should change as fast as their business.
Content production for marketers who know that big ideas get off the ground faster when they start small.
Social media, search and email marketing campaigns driven by data, managed by experts.
Brand identity design is more than just choosing a logo and a catchy strapline.
Co-work with our agile digital marketing experts to get the ongoing support, data and insights you need to deliver results-based agile marketing programmes.
Big Room Planning (BRP) is where all members of a team and other stakeholders get together in the same room (“big room” – face-to-face or virtually). It’s an interactive meeting where everyone is encouraged to collaborate towards a shared understanding of how they can work together towards long term (or horizon) business goals with clear outcomes.
it builds trust, encourages inclusion and commitment. By planning together and listening to a diverse range of voices with contributions from different levels of the organisation, everyone feels invested and can make things happen more quickly, while understanding the big picture.
It’s a great way of persuading stakeholders from all parts of the business (think finance, operations, as well as marketing) that there is a strategic plan or roadmap. These horizon goals remain the business’ long term aim but with agile marketing, horizon goals allow for people pivoting and adapting to ever-changing situations and problems. With an agile approach to your marketing, it’s not about coming up with your best guess as to what you’ll be up to in a year’s time as you present your marketing plan to your board of directors, when who knows what will be going on in the world or in your organisation.
It mitigates the criticism that agile is only focused on short-term goals. Agile marketing is more about the individuals, their interactions and the work itself, rather than the processes, schedules and tools. Agile values people more highly because people drive development and change, not processes. Agile marketing views change as a positive – that changes always improve a project and add more value.
Think Phileas Fogg. The intrepid explorer’s horizon goal was to travel the world in 80 days. When his hot air balloon ran aground in Italy, he didn’t abandon his long term goal, but just adapted and found a different way to achieve it despite the setback – and took the train.
To do this, you’ll need to create a hierarchy, starting with a roadmap which can be split in two. The top half (in green) looks at the strategic level’s long-term vision with up to three key Themes, each supported by Initiatives.
The bottom half (in orange) of the roadmap looks at the plan’s agility and adaptability with Epics and Stories. An Epic is a series of Stories that share a wider strategic objective. An Epic will usually require work covering several sprints, and can be broken down into Stories – the smaller, short term tasks that can be completed within a single Sprint. A Sprint includes the tactical and analytical tasks that support the goals and themes established by Big Room Planning.
Of course, as part of your Big Room Planning, you’ll also need to collaboratively agree on what are your Horizon Goals (the Roadmap) and equally importantly decide how you’ll know that you’ve achieved these goals. You’ll want to come up with some specific KPIs and a time frame for the goals (eg the next 6 or 12 months). Of course, in the spirit of agile marketing, you’ll review these goals and can always amend or update the goals as you go.
Once you’ve established the big picture, then it’s time to start breaking your Roadmap down into Themes, Initiatives, Epics and Stories to turn your plan into actionable steps to revolutionise your marketing.
We’ll show you how in part three.
Now|Comms really understand content marketing. The uplift in our brand recognition has been impressive