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Hints and tips

Key things to remember as you start building your own 12 month agile marketing roadmap.

Choose no more than 3 horizon goals your plan must achieve within 12 months

Agree initiatives to ensure goals are met

Example: An initiative might be an internal or external comms plan that achieves a goal

Scope out marketing epics with SMART outcomes

Schedule fortnightly sprint planning to keep the team on track

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