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It's not the most scientific survey we've ever produced, but compiling the
knee jerk reactions from learning execs fresh from the hunt at London's
Learning Technologies show this January was the kind of sporting fun that
Now's eager team of research hounds found just too hard to
resist.
Kitted out with winter fleece
and trusty clipboard, Now's intelligence team spent the best part of
yesterday afternoon polling opinion from training procurers as they exited
Olympia and made haste for the tube home: did they get what they went in
for? Did they discover any unexpected jewels while rambling the Learning
Technology trail? Whose case studies and brochures are in the show bag
they're lugging on their shoulder and what is their most likely reading
material for the tube ride home?
After what's undoubtedly been an
exceptionally hard week of show and tell for most exhibitors, we invite you to put
your feet up, review the findings and (should strength permit) make your own
comments too.
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Is your business in the bag? |
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We asked: When you
planned your visit, which company was on top of your must see list
before
visiting the show today? |
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From left to
right: LT attendees undertaking a little prep work most frequently mentioned Kineo, Adobe and
Edvantage amongst the companies they were likely to visit (hover over pics
to enlarge)
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The top five most popular
answers from our respondents were: |
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1. Adobe
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2. Kineo |
3
Cisco Webex
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= 4 Edvantage
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=4 LearnDirect |
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We asked:
In terms of visual
impact, which company really stood out for you today?
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No super clear leader in this
category but, where exhibitors really put pizzazz into their stand design,
visitors seem to have appreciated the effort. Intellego and X:OR (below) were
two of the most visually impressive companies for visitors on the day according
to our sample. Hover on pics to enlarge
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The top five most popular
answers from our respondents were:
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1.LearnDirect
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2.Intellego |
3. X:OR |
4.Brightwave |
5.Trainer 1 |
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We asked:
In terms of customer / supplier
engagement, which company do you think you had the most profitable
conversation with?
The top five most popular
answers from our respondents were:
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1. Kineo
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2. Skillsoft |
3. Brightwave |
4. Cornerstone on Demand |
5. LearnDirect |
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Freebies, teasers and giveaways:
We asked: What free stuff, if any, stood out for you as you walked around
the show?
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Used to be that a visit to the
annual trade show event came with a plethora of executive toys, handy desk
gadgets and any other freebie that us marketing types could dream up, but
things have changed in these austere times.
In terms of sweetening up the
marketing message, Delta Net's Pick 'n' Mix stall undoubtedly helped
visitors understand the modular approach of the company's business model.
Premier IT''s branded puzzles look set to grace the desktops in countless HR
departments for the next while and Saffron's USB stick (pre-loaded with the
company's publicity portfolio) were certainly top of the list for the
eco-sensitive visitor this year.
Hover on pics to enlarge
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The top five most popular
answers from our respondents were:
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1. The Pick and Mix counter from
DeltaNet |
2. USB stick from Saffron |
3. Puzzle Games from Premier IT |
4. Highlighters from (sadly no
one remembered the company) |
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We asked:
Without looking, name one
company's case study or brochure that you remember putting in your show bag.
The top five most popular
answers from our respondents were:
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1. Certpoint
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2. Edvantage
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3. Brightwave
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4. Intellego
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5 X:OR
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We asked:
Of all the literature you've
come away with today, what do you think you'll be reading on the Tube home?
The top five most popular
answers from our respondents were:
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1. E.learning Age
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2. Inside Learning Technologies
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3. Personnel Today
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4. LearnDirect material
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5 Kineo material
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We asked:
Study each of the conference
topics scheduled over the two day programme. Which one holds the most
appeal for you?
The top five most popular
answers from our respondents were:
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1. Experiential Learning
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2. Social learning in the real word
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3. Rapid development in the real
world
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4.
Value and ROI in the real
world
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5.
Tools and technologies:
sharing session
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We asked:
Study the presentation
sessions that have taken place over the past two days: which one holds
most appeal for you?
The top five most popular
answers from our respondents were:
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1. "What cloud computing means for
learning" Stuart Lauchlan, journalist
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2. "If we build it they might
stay away in droves" Nigel Paine, MD Nigelpaine.com
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3. "From e-learning to knowledge
sharing"
Andy Jones, Snr Learning Consultant Thomson Reuters
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4. "Informal learning: new
strategies and practices for greater impact" Josh Bersin, President Bersin &
Associates
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5. "Selecting your content
development tools" Barry Sampson
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Comment on this article |
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Think our pollsters are
missing the obvious? Tell us about it here: |
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