Speaker profile for this newsmaker:
If your business: delivers consultancy, rights management,
tech or other products to the sports, health and fitness
industry then you're likely to
be well placed to comment on the news article we're
developing now.
How to take part: Read
the short abstract on this page. If you like the theme
and want to comment in the articles based on this abstract,
click the "add soundbite" button above. If we can incorporate
your comment, we will.
HEADLINE: Isotonic or Isochronic -
Are we falling for a sugar coated sales pitch?
Contribution deadline: End
Confirmed readership for this story so far:
44,000
Abstract: They told us to "just do it," so we're doing it. Hiking,
biking, mountain climbing - you name it. But as the weather heats up,
dehydration can be a big problem. You've got to drink something, and enough of
it, or you risk heat stroke or another heat-related illness. But with a
blistering array of energy drinks and nutrition advice to choose from, what
exactly should we be drinking in to cool down?
Fact is, unless you're one of the elite group of athletes working toward a 2012
medal, you're probably over doing it when it comes to the isotonic and glucose
rich sports drinks you carry about the gym and the sports pitch. Sure they
replace lost energy, but how do you know the point at which you've actually
replaced the energy you've lost?
In the
real media world, competition is tough and only the best sound bites survive.
Considering the following points as you craft your comment will increase your
chances of success dramatically:
Validate the comments you make with real customer examples whenever you can.
Be
specific and avoid weasel words at all costs: Claims of "massive"
savings, "multi-million" investments or "phenomenal" growth
will not raise the journalist's eyebrow, but they may raise the journalist's
blood pressure.
Be a
thought leader for your industry first; a commentator for your company second.
Be
concise
Wouldn’t it be good if the media
company you worked with actually guaranteed to deliver coverage
valued higher than the monthly fees you paid them?
Talk to us now,
about making the most of what you've got today!
