About us  | Contact | Bookmark
  NOW|marketing  
 

 

  

Prospect database? "We've got one!" Regular newsletter? "We send one out very month like clockwork!" Does all this effort generate leads?  "...ermmm?"
Let's see now: - gone 'o' clock.  How much email have you received so far today?  More importantly, how much of it did you read and why?

Permission based marketing isn't rocket science.  It's just a little scary! After all, who knows what might happen if you start asking customers and prospects if they like what you're telling them?

Now Consent is a change management programme that safely transforms old style database driven interruption tactics like direct mail or e-newsletters, into high-definition permissive marketing campaigns that boost relevance, encourage interaction, improve customer understand and help generate leads.
We do this successfully by carefully seeding permission based marketing tactics, like personalised subscriber opt-ins, RSS feeds, social media or blogs. into the direct marketing tools already established in your communications mix.

Think your business deserves more that the average prospect list? Talk to us now about making the most of what you've got today.

We know your browser's pop-up blocker is on, your spam filter's running, you almost never tick the box that says "we occasionally like to inform valued customers of new products or services" and you'll fast forward the ads this evening when you're watching last night's telly on Sky+. 

We didn't need to recruit Derren Brown to for this information: it's how a whopping 92 percent of us tune-out disruptive marketing tactics every day.

Since nurturing marketing relevancy takes a lot more effort than legacy tactics, it's no wonder that so many organisations stick to the old school.  Why spend time scrupulously researching the needs and expectations of prospects when something as simple as a response coupon in any given newspaper can motivate a respectable one in 200 readers to spring into action (don't just take our word for it, read any intellisurvey published over the past decade: and thousands of legacy marketers think these numbers are respectable)?

Relevance marketing is not just about what you can do for your customers, it's about what your customers can do for you.

Think your business has the courage to actually ask prospects how, when and why you should be talking to them?

For operations savvy enough to understand that listening hard is more profitable than talking fast, the rewards are in the results.  Talk to us now about making the most of what you've got today.

back | forward

 

  
 
Having already established its reputation as one of the UK's leading commentators in the world of internet security, Consult Hyperion wanted to boost its digital ID events series with a blend of high definition inbound marketing and online communications tactics. More