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Now Breakthrough is the brand identity audit and development process for growing companies keen to review, refine and recharge the marcomms infrastructure that supports their business.

The process starts with a full circle audit of the communications tools, tactics and messages that helped get you where you are today. It ends with a no-nonsense branding and messaging portfolio tough enough to take your business to the next level.

  

How do we do it?

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How do I get it?

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1.Customer and prospect survey
BreakThrough starts with an intensive customer and prospect research programme. Using a blend of web based survey tools telephone and face-to-face research tactics, Now BreakThrough will research brand perceptions and expectations within the key communities you care about most.
2. Internal focus group
Working closely with your existing marketing experts, we'll benchmark perceived brand strengths and weaknesses within your operation via a series of focus group sessions. The number of sessions we stage will depend on the size and structure of your operation. Typically small focus groups of less than eight are conducted via half day round tables. Data from larger or geographically disparate sales forces is acquired over the internet or via phone.
3. Marketing collateral audit
With a clear understanding of internal perceptions and expectations auditing existing marketing collateral becomes straightforward. Your finished collateral audit positions every communications tool you use on one easy to understand graphic, highlighting where marketing initiative are delivering solid ROI and where improvements need to be made.
4. BreakThrough Branding and messaging portfolio
Using the data produced during Breakthrough stages one, two and three, the new branding and messaging portfolio we deliver acts as a roadmap to take your comms programmes to the next level. Expect us to recommend new, more effective ways to use the resources you have rather than bolt-on tactics likely to squeeze your budget further.

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Having built a 10,000+ community of interest over the first half of this decade, ascertaining the real expectations of the community it serves was priority one when the global consortium wanted to re-brand and re-launch its international seminar series.  More