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We're in the trade and industry press all the
time. What we need now is a big story that appeals to big business media.
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Having established a solid presence amongst the core players in the serious
games business, virtual worlds architect Ambient Performance wanted to support
its new partnership with US business Forterra with a compelling set of business
messages strong enough to propel both brands onto the international stage. |
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Take our story apart, find the
prime news hooks buried in our activities, then reposition our media output for
international business consumption. |
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Virtual worlds may be intriguing, but can they ever really deliver measurable
business benefits to hard nosed business men?
Focusing purely on the pragmatic benefits of business simulations, virtual
boardrooms and in-world, in-company conferencing, Now's new messaging shed the
"strange" and dropped the "quirky" that frequently characterised the media's
reporting of virtual worlds. Now mature and secure, today's virtual
environments were perfectly primed for real business. |
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Make sure our story gets to the
right people and ensure they have everything they need to develop it when they
want, wherever they are. |
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Having secured media features in multi-national outlets like the
International Herald |
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Tribune, CNBC and Sky, the media players
getting to
work on the
Ambient |
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Forterra story spanned cultures and time zones.
Making full use of the online micro sites that support all
Now NewsMaker campaigns, international
media production teams were ensured one click 24/7 access to critical
resources. |
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Prep us for the world media
markets: Stage manage our story and media train our speakers.
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As new, business focused news output
started to deliver premium international media attention, Now's consultants
undertook a series of storyboarding initiatives and pre-interview media
coaching sessions for Ambient and Forterra speakers.
With a number of key protagonists
now participating in the media generation process across Europe and the US,
maximising coverage success required clear pre-briefing and expertly prepped
participants.
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A business focused media campaign
that reaches over 250 million professionals via nearly 20 of the world's most
respected media outlets |
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International television coverage achieved for
Ambient and Forterra on CNBC, SKY, Euronews with subsequent pick-up from
national channels in Australia, New Zealand, Greece, Hong Kong and the Middle
East. International newspaper features in The Wall Street Journal and
Washington Times with subsequent pick up in The UK national press.
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More: watch Ambient and Forterra on CNBC |
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