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Since creating SIMalliance
in 2000, thousands of key decision makers have joined our seminars, forums and
newsgroups. Why?
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Created through the collaborative efforts of the
world's leading SIM manufactures, SIMalliance's raison d'être is to provide one
unified voice for the global SIM industry.
Having built a 10,000+
community of interest over the first half of this decade, ascertaining the real
expectations of the community it serves was priority one when the global
consortium wanted to re-brand and re-launch its international seminar series.
From
the first steps in customer research through to the positive change that
fuelled today's leading name in global SIM, use the menu on the left to
see how SIMalliance used Breakthrough strategy and planning products to create
the SIMposium brand identity. |
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Our customers & prospects are
board level executives working in all corners of the globe. The last
thing they have time for is market research! |
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Keeping things simple, flexible and professional
is mission critical for survey projects focused on top tier executives.
For SIMalliance, winning the ear of the world's key players in mobile started
with a database collation process powerful enough to fuel highly personalised
voice, web and email
driven contact programmes.
Sensitive project management supported by
multiple opportunities to interface online and via telephone delivered the
high-definition perception data SIMalliance required within only four weeks. |
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When it comes to brand &
identity, everyone on our board knows exactly what we need to do. It's
just that we all think we need to do different things!
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Can one branding & messaging infrastructure ever
be flexible enough to meet individual expectations yet so defined it's capable
of communicating a brand's unique personality in one picture, one phrase or
one idea?
Using a blend of face-to-face focus groups, work share tactics and
individual online and offline exercises, Now's Breakthrough process was able to
quickly
pinpoint the key messages SIMalliance
protagonists were most passionate about, then expertly integrate them into one
robust branding and identity framework.
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New logo,
new brochure and, while we're at
it, how about some sweatshirts? |
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From
the legendary desk stress ball to the quintessential mole skin diary, marketing
people love merchandise. But could your customers give a freebie!
Breakthrough auditing measures the effectiveness of your entire bank of
marketing collateral to pinpoint what works and what's wasted.
Having researched the SIMalliance customer base to crystallise needs and
expectations, deciding where (or even if) collateral and merchandising would
add value to the new SIMposium brand was easy. |
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A solid brand identity based on
deep customer understanding and a communications strategy capable of making our
message global. |
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With the support of Now's Breakthrough process,
SIMalliance launched the SIMposium events series in Spring 2007. In
Autumn 2008 the brand was spun out to create SIMposium Asia in Hong Kong.
The
story continues... |
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