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hot topics, NewsMaker campaigns give journalists fully rounded ideas to help
them create, analyse and illustrate topical stories on a daily basis. Scroll latest
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Most read articles this |
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►How to make a racket in a tennis tournament that bans branding |
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Whether it's the FA Cup or
Formula 1, watching archive footage of almost any major sporting event
brings one thing to the fore for people like us: The impact of sponsorship
and marketing has transformed the game... except that is, down at SW19. So
just why do big names rally round Brand Wimbledon?
More> |
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►Would
you blow the whistle on your competitors? |
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All's fair in love and war, but
ignoring marketing claims that mislead or are simply untrue taints the landscape
for all of us . If left unchecked, these claims could do irreparable damage to
the industries we operate in.
More> |
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►Marketing in the virtual world: Is the game up for SecondLife ? |
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It's been touted as the biggest new
marketing opportunity since the arrival of the internet itself, but recent
evidence calls the credibility of virtual worlds like SecondLife into
question. So what's the real appeal for marketers in the 3rd
dimensionl : Who's there, and, more importantly, who's spending?
More> |
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